Dentsu Group Implements Self-Sovereign DAO Foundation for BCCC Executive Elections

In a groundbreaking move, Dentsu Group, headquartered in Tokyo, has partnered with the Blockchain Promotion Association (BCCC) and Onplanetz to introduce a decentralized voting system utilizing Web3 technology. This new system was first employed in the BCCC executive elections, marking a significant milestone in governance technology as it aims to ensure personal data protection in compliance with global standards like the GDPR.

Background

The need for secure and fair voting systems has become increasingly critical in light of the stringent personal information protection regulations enforced globally. Regulations such as the EU’s GDPR and California’s CCPA have heightened the importance of safeguarding individual data privacy within governance structures. Traditional voting methods often rely on centralized systems, creating vulnerabilities related to data leaks and misuse.

Given the potential risks associated with centralized databases, the attention has shifted towards decentralized technologies that empower users to manage their own rights while minimizing the risks of data alteration and loss of digital assets, such as NFTs.

Technological Integration

The decentralized voting system introduced during the BCCC executive elections incorporates a 'self-sovereign DAO foundation,' combined with a ‘decentralized voting application.’ This innovative framework utilizes middleware to ensure a transparent and tamper-resistant process that doesn’t hinge on a single management entity.

Using public blockchain technology and contract wallets, the system allows membership organizations to vote in a secure environment. Voting rights are digitized as governance tokens, enabling members to cast their votes directly through their Web3 wallets. Each user has control over their private keys, which eliminates the interference of administrators through IDs or passwords.

Additionally, through a patented token authentication technology, the system safely verifies the eligibility of voters while ensuring that the voting content remains encrypted and inaccessible to third parties, including BCCC and its affiliates. Individual personal data is managed solely at the application layer, ensuring it never reaches the middleware stage, adhering to international privacy protection standards.

Implications and Future Directions

The successful implementation of this self-sovereign voting system in the BCCC elections has highlighted its effectiveness and potential for broader societal application. The insights gained from this trial will support the standardization and expansion of this voting model. Future applications may include linking with credit provision services for non-profit economic zones, creating opportunities for educational institutions, local governments, and corporate decision-making processes to engage in more transparent and fair participatory governance.

Dentsu Group remains committed to fostering innovative social structures with Web3 technologies through collaborations with educational institutions, local governments, and businesses.

Contact Information

For inquiries regarding this R&D activity, please reach out to:
Dentsu Group’s Innovation Initiative
Website
Email: [email protected]

For queries regarding the press release, contact:
Dentsu Group Corporate Communication Office
Email: [email protected]