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The Exciting Cool Japan DX Summit 2025

On November 21, 2025, Tokyo will host the much-anticipated Cool Japan DX Summit 2025, organized by the Cool Japan DX Summit Executive Committee with Vpon in charge of operations. This event aims to explore and enhance Japan's unique cultural offerings through digital innovation, uniting various industries and thought leaders to share valuable insights and strategies.

Purpose of the Cool Japan DX Summit

The Cool Japan DX Summit is renowned as Japan's largest Cool Japan × DX event, having attracted over 4,500 participants to date. The conference not only celebrates Japan's rich history and culture but also focuses on the digital dissemination of Japanese IP, content, fashion, beauty, and tourism resources. With the global market expansion in mind, this summit aims to foster collaboration among companies looking to either expand overseas or bolster inbound operations, creating an all-Japan effort to drive success across industries.

Event Details

• - Date: November 21, 2025 (Friday)
• - Venue: TODA HALL & CONFERENCE TOKYO, Kyobashi, Chuo City, Tokyo
• - Organizer: Cool Japan DX Summit Executive Committee
• - Operations by: Vpon

Registration: Early bird pricing is available for those who register by October 31. Don’t miss this chance to learn from leaders in various sectors!

Notable Fifth Round Speakers

Amplifying the summit’s prestige, the fifth wave of speakers will feature influential personalities like Keita Suzuki, CEO of AuB Inc. Hailing from Shizuoka, a region known for its football legacy, Suzuki excelled in sport during his early years. He played a pivotal role in Urawa Reds from 2000 until his retirement in 2015, representing Japan in international matches. Continuing to influence in the sports business and health sectors, he is committed to developing gut health products, driven by research on gut microbiota, under AuB’s mission, “Empowering everyone to reach their best condition.”

Benefits of Attending

Participants of the Cool Japan DX Summit will have access to a plethora of valuable learning opportunities, including:

• - Insight into Upcoming Trends: Understand critical themes that will steer the Cool Japan strategy post-2025, such as AI and maximizing regional revenue through inbound high-value offerings while gaining practical marketing insights for leveraging the characteristics of “Nippon Inc.”
• - International Collaboration Ideas: Gain fresh perspectives on creating new value through unique cross-industry combinations, such as food and content, music and traditional culture, and fashion with inbound tourism.
• - Networking Opportunities: Engage with a diverse group of stakeholders, including government officials, private companies, startups, and investors during scheduled lunch and networking events (after-party). These encounters serve as excellent platforms for developing new business ventures and partnerships, with the conference staff actively facilitating attendee interactions.
• - Proven Community Value: Over the past six years, the summit has attracted more than 4,500 participants, making it the largest Cool Japan × DX conference in Japan, demonstrating its significant impact and value.

Who Should Attend?

The Cool Japan DX Summit is tailored for:

• - Stakeholders involved in Cool Japan-related endeavors, including corporations and municipalities.
• - Professionals keen on strengthening their overseas expansion or inbound operations.
• - Business executives and marketers aiming for innovation through digital transformation.
• - Individuals exploring new business opportunities leveraging Japanese culture.
• - Those interested in cross-industry collaborations.
• - Representatives involved in regional revitalization and DMO operations.
• - Professionals eager to engage with cutting-edge business practices in the AI era.

Secure your spot today for the Cool Japan DX Summit 2025! Register by October 31 to take advantage of the early bird discount.

About Vpon

Vpon is a leading cross-border DX company in Asia, leveraging its proprietary AI technology and data to drive international business growth. The mission of Vpon Japan is to energize the world with the charm of Japan, providing digital marketing solutions that support inbound promotion and overseas expansion. Currently, Vpon collaborates with over 200 municipalities and private enterprises.

Company Overview

• - Company Name: Vpon JAPAN, Inc.
• - Headquarters: Shibuya, Tokyo, 3-15-7 AMBRE 6F
• - CEO: Yoshitaka Shinohara
• - Business Activities: Big data analysis through proprietary AI technology, smartphone advertising platform development, inbound and outbound marketing support, DMP construction, organizing the Cool Japan DX Summit, and managing the CJPF Secretariat.
• - Founded: June 2014
• - Website: Vpon Official Site

As the countdown begins for this event, participants can look forward to a unique opportunity to engage, learn, and innovate in ways that propel Japan into its dynamic future on the global stage.