Revolutionizing Apple Preservation: MaTri Powder Launches in the U.S. Market

Fresh Inset Solutions Launches MaTri Powder: A Game Changer for Apple Growers



Fresh Inset Solutions has made waves in the agricultural sector with the introduction of its innovative product, MaTri Powder, a high-purity 1-methylcyclopropene (1-MCP) solution specifically designed for apple growers, packers, and shippers across the United States. This revolutionary tool aims to combat the significant post-harvest losses that producers face, particularly in apple storage, where studies indicate nearly 30% of produce quality can degrade without effective preservation methods.

What is MaTri Powder?



MaTri Powder is a state-of-the-art preservation solution that works by binding to ethylene receptors in fruits, effectively slowing the ripening and degradation process. This innovative approach allows for longer shelf life and better quality retention of apples during storage. Unlike traditional methods that often require complicated measuring and application processes, MaTri Powder is packaged in water-soluble pouches, making it user-friendly and residue-free.

With various pouch sizes available, users can easily adapt the product to different storage room configurations, ensuring optimal performance in achieving the desired parts per billion (PPB) concentration of 1-MCP. An intuitive, rechargeable generator, included for free with qualifying purchases, simplifies the application process, highlighting Fresh Inset Solutions’ commitment to empowering growers.

Addressing Key Challenges in Apple Preservation



The U.S. apple industry is at a crucial juncture, characterized by increasing demands for high-quality produce favoring consumers’ preferences. Existing solutions often come with high costs or inconsistent quality, making the timely introduction of MaTri Powder especially relevant. Keith Culver, the U.S. Commercial Lead at Fresh Inset Solutions, expressed, "MaTri Powder is tailored for the realities of modern storage operations. It maximizes Dynamic Controlled Atmosphere (DCA) practices to ensure quality throughout the entire supply chain—not just in storage."

The advantages of MaTri Powder don’t stop with just preserving quality; its economical appeal makes it a sensible choice for operations of any size, particularly in a landscape where there’s ongoing pressure to minimize waste. Pre-order discounts until the end of July further incentivize producers to adopt this breakthrough technology.

Future Innovations



But the innovation doesn’t end with the MaTri Powder. Future advancements include MaTri Tablets, an effervescent, no-generator-required application option that will be available to current customers first. Additionally, the company plans to launch proprietary confirmation technology to ensure every application delivers the optimal dose of 1-MCP, reinforcing its commitment to quality and efficiency in the fresh produce market.

About Fresh Inset Solutions



Fresh Inset Solutions, based in the U.S., has established itself as a leader in 1-MCP innovation, focused on delivering effective freshness protection products tailored for the American agricultural market. With a mission to reduce global food waste, the company collaborates with growers, packers, shippers, and retailers to provide advanced post-harvest technologies that prioritize quality and sustainability. Other innovative solutions from Fresh Inset include various stickers and packaging methods powered by the proprietary Vidre+ complex.

As MaTri Powder hits the market, it brings hope to thousands of apple producers struggling with quality retention and waste reduction. The upcoming advancements and fuller product offerings position Fresh Inset Solutions as a player to watch in the post-harvest technology sphere. To learn more or to place an order, visit ma-tri.com.

Conclusion



In conclusion, the launch of MaTri Powder marks a pivotal step towards improved efficiency and effectiveness in agricultural storage practices. As fresh produce demands rise, innovative solutions like this are essential for the viability and sustainability of the sector. Fresh Inset Solutions is poised to lead this charge, advocating for smarter, simpler, and more effective preservation methods.

Topics Consumer Products & Retail)

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