#United States #mental health #Los Angeles #Rula Health #Taylor Hawes

Rula Health Names Taylor Hawes as New Chief Marketing Officer

In a significant move to enhance its brand presence in the mental healthcare landscape, Rula Health has announced the appointment of Taylor Hawes as its new Chief Marketing Officer. This decision marks a strategic effort to strengthen the company's marketing strategies and expand its national outreach in accessible behavioral health services.

Rula Health, renowned for its commitment to delivering high-quality mental healthcare, views this new leadership role as pivotal. With over 15 years of marketing and growth experience across various consumer-focused and small-to-medium business ventures, Hawes brings a wealth of expertise to the table. His track record boasts a history of successfully scaling brands and nurturing high-performing teams in competitive environments.

Before joining Rula Health, Hawes held the CMO position at Point Wild and played a crucial role at Aura. There, he helped to propel the company's direct-to-consumer operations, transforming it into a leading brand in consumer security. He also contributed to HostGator's success as CMO while under the Endurance International Group umbrella.

Hawes' decision to join Rula comes at a time when the organization is experiencing impressive growth. For instance, Rula recently surpassed 10 million patient sessions and launched its first national brand campaign, titled "Turn Off the Talk Track." Additionally, the release of their inaugural Clinical Report showcases Rula's dedication to providing measurement-informed, high-quality care for its patients.

Josh Bruno, CEO of Rula Health, expressed enthusiasm about Hawes's appointment, emphasizing the necessity for a strong brand identity in the mental healthcare sector. He stated, “Rula was built to raise expectations for mental healthcare, with an emphasis on measurable and reliable clinical quality. Taylor’s background in building trusted brands will be crucial as we aim to elevate standards of high-quality, outcomes-driven care.”

Hawes himself recognized the significance of trust in mental healthcare, highlighting Rula’s commitment to understanding the effectiveness of its offerings. He noted, “What drew me to Rula is the company’s commitment to not just delivering care, but understanding whether it’s working for patients. I am excited to help communicate this story to a broader audience and guide Rula's growth trajectory.”

As Rula Health aims for expansive national coverage in mental healthcare services, it connects patients with a network of more than 22,000 licensed professionals. The company collaborates with insurance plans that collectively provide access to care for over 200 million individuals across the United States. This extensive network underscores Rula’s initiative to make mental health care more accessible to all.

The Drive for Accessibility and Quality
Given the essential nature of mental health services, Rula is now more focused than ever on ensuring that its offerings are both accessible and of the highest quality. With a seamless digital platform that allows quick connections between patients and providers, Rula aims to simplify the mental healthcare journey. Patients can easily browse providers, verify insurance terms, and schedule telehealth sessions—all within a user-friendly interface.

Furthermore, the company's partnerships with major insurance networks, including Aetna, Anthem, Cigna, Kaiser, UnitedHealthcare, and select Blue Cross and Blue Shield plans, reinforce its mission to deliver quality care. This collaboration further expands Rula’s reach and positions it as a trusted name in mental healthcare.

As Taylor Hawes steps into his new role, both he and Rula stand poised for the challenges and opportunities ahead. Their combined efforts will likely play a critical role in shaping the future of accessible mental health care in the United States, as they continue to raise the bar for quality and trust in behavioral healthcare.

To learn more about Rula Health and its services, visit Rula.com.