Hasselblad Touch & Try
2025-05-16 06:44:29

Experience the Pinnacle of Imaging: Hasselblad's Touch & Try Event in Akihabara

Experience the Pinnacle of Imaging



Hasselblad, the renowned Swedish camera brand, is hosting an exclusive touch-and-try event in Akihabara, Tokyo, on May 23rd and 24th, 2025. This is a unique opportunity for photography enthusiasts and professionals alike to get hands-on experience with some of the best cameras in the world. The event will take place at Yodobashi Camera Multimedia Akiba, where visitors can explore Hasselblad's latest offerings.

Event Details


  • - Dates: May 23rd (Friday) and May 24th (Saturday), 2025
  • - Time: 11 AM to 6 PM
  • - Location: Yodobashi Camera Multimedia Akiba, 3rd Floor Camera Section, 1-1 Kanda Hanaoka-cho, Chiyoda-ku, Tokyo 101-0028
  • - Entry Fee: Free (No reservation required)

During the event, attendees will have the chance to test out the latest models, including the highly acclaimed Hasselblad X2D 100C and the versatile 907X & CFV 100C systems. Each day, there will also be presentations at 1 PM and 3 PM by the technical sales team from Sekido, the authorized distributor of Hasselblad in Japan, detailing the products' features and capabilities.

Featured Cameras and Lenses:


1. Hasselblad X2D 100C
This medium format camera boasts a stunning 100MP CMOS sensor, enhancing performance in image quality, focusing, stabilization, responsiveness, and storage capabilities.
Learn more about X2D 100C

2. Hasselblad 907X & CFV 100C
A versatile camera system that allows for three different configurations, representing a blend of classic analog shooting with modern digital capabilities.
Explore the 907X & CFV 100C

3. Hasselblad XCD 3.4/75P
A lightweight portrait lens that captures exquisite details even in low light with impressive bokeh, ideal for emphasizing subjects.
Discover the XCD 3.4/75P

4. Hasselblad XCD 3.2-4.5/20-35E
Featuring ultra-wide zoom capabilities, this lens excels in capturing high-quality visuals in various scenarios such as landscapes and architecture.
See the XCD 3.2-4.5/20-35E

5. Hasselblad XCD 2.5/25V
This compact wide-angle lens, with a focal length equivalent to 20mm, offers precision optical design for captivating imagery at various distances.
Check out the XCD 2.5/25V

Additionally, a range of other products such as the XCD 2.5/38V, XCD 2.5/55V, and various accessories will also be on display.

This event is not just about experiencing the equipment; it’s also an opportunity to speak with experts from Sekido regarding purchasing options on-site, making it a perfect occasion for those considering a Hasselblad investment.

About Hasselblad


Founded in Sweden, Hasselblad has been a source of inspiration for photographers worldwide since 1941. Famous for its top-quality image quality and sophisticated Scandinavian design, the brand has played an integral role in capturing iconic moments in history, including the first moon landing. With over 80 years of innovation, Hasselblad continues to expand the horizons of storytelling through photography. Learn more about Hasselblad

Join us in experiencing the Hasselblad legacy and see for yourself how these cameras can elevate your photography to new heights!


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