Arzeda Expands Production of ProSweet Reb M™ Stevia Across Europe to Fulfill Rising Demand

Arzeda Expands Production of ProSweet Reb M™ Stevia



Arzeda, known as the Protein Design Company™, has recently unveiled an ambitious plan to expand its production of ProSweet Reb M™ stevia in Europe, addressing the increasing demand from consumer-packaged goods (CPG) companies. As the popularity of healthier sweetening options rises, this strategic move demonstrates Arzeda's commitment to not only enhancing product availability but also promoting healthier consumption by replacing high-sugar products with alternatives that offer genuine flavor without the caloric burden.

The company aims to produce over 250 metric tons (MT) of its flagship sweetener, which boasts a remarkable 95% purity derived from authentic stevia leaf extract. This production capacity can potentially replace 75,000 tons of sugar yearly, translating to approximately 18.75 billion servings, which is a substantial mitigation of excess sugar consumption in diets across various markets.

Dr. Alexandre Zanghellini, Co-founder and CEO of Arzeda, emphasizes the importance of this expansion by stating, "This initiative not only allows us to better serve small and large CPG companies but also aligns with the growing consumer trend seeking tastier and more cost-effective alternatives to both traditional and artificial sweeteners."

Steviol glycosides, like Reb M™, are increasingly favored by health-conscious consumers and brands aiming to cater to sugar-reduced diets without compromising taste. This expansion will enable Arzeda to solidify its position in the competitive landscape of sweetener production and innovation. As businesses and consumers become more aware of health implications associated with excessive sugar intake, the market for alternatives like ProSweet Reb M™ is projected to flourish.

Beyond the immediate production increment, Arzeda's initiative signals a broader move towards sustainable and health-oriented product offerings. By harnessing Intelligent Protein Design Technology™, Arzeda collaborates closely with Fortune 500 firms to create innovative and effective solutions that enhance human health and environmental responsibility. The company employs generative AI-driven designs to engineer proteins and enzymes that can lead to products that are not only safer for consumers but also better for the planet.

Arzeda is actively engaging with interested partners at the upcoming Natural Products Expo West in Anaheim, California, scheduled for March 4–7, 2025. This event presents an excellent opportunity for networking and collaboration within the health and wellness sector. Companies looking to explore the benefits and applications of ProSweet Reb M™ can schedule meetings with Arzeda's team to discuss potential partnerships.

In anticipation of the evolution of the CPG market, Arzeda continues to advocate for healthier lifestyle choices, leveraging its technological prowess to lead the way. The future indeed looks bright for innovative solutions that blend health, taste, and sustainability.

To stay updated with Arzeda's innovations and expansion efforts, be sure to visit www.arzeda.com. For media inquiries or further information about their offerings, interested parties can reach out via email at media@arzeda.com.

Topics Consumer Products & Retail)

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