#Health Regulations #REGAL CORE #misleading advertising #Companynumber

Investigation into Misleading Advertisements Related to Health Laws

In a recent periodical survey, REGAL CORE, a company based in Shibuya, Tokyo, which specializes in checking compliance with health regulations, unveiled concerning results regarding advertising expressions that may violate the Pharmaceutical Affairs Law (薬機法) and the Act against Unjustifiable Premiums and Misleading Representations (景品表示法). Their findings indicate that during June to July 2025, a significant number of ads in the form of article landing pages (LPs) potentially contained misleading content that could infringe these laws.

Survey Methodology

The study focused on various online media platforms that were chosen arbitrarily. It analyzed advertisements centered on recommended widgets and their associated article LPs, filtering through a selection of published ads over a two-week period. By evaluating promotional expressions used in these ads based on existing health laws, REGAL CORE aimed to safeguard consumers from deceptive information.

The report elaborated on expressions found within the article LPs that were suspect of violating legal advertising standards. Notable examples include:

Health Food Products

1. Medicinal Claims: Some health food ads made claims suggesting medicinal effects, which violates the Pharmaceutical Affairs Law, such as:

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