BBG Expands Market Presence in South Florida with Acquisition of Carlson Norris

BBG Acquires Carlson Norris' Commercial Division

BBG, known as the largest independent firm in commercial real estate valuation and assessment across the United States, has made a significant move by acquiring the commercial division of Carlson Norris Associates, which is a well-respected appraisal firm situated in Fort Myers, Florida. The acquisition, completed on November 3, 2025, marks a crucial step in BBG's strategic growth plan and enhances its operational footprint in Florida significantly.

This transition not only opens a new office in Fort Myers but also allows BBG to expand its capability to serve clients in Florida's swiftly evolving real estate landscape. As part of this acquisition, Michael P. Jonas, an esteemed veteran with over 20 years of expertise in commercial real estate valuation, will take on the role of Managing Director at the new branch. His credentials include designations like MAI, AI-GRS, and CCIM, making him a key asset for BBG as they elevate their services.

Michael's profound experience encompasses a diverse range of valuation assignments, which include land, office spaces, retail environments, industrial sites, multifamily housing, and mixed-use developments. His robust understanding of the regional market dynamics is anticipated to play an instrumental role in BBG's endeavors to enhance its services within the realm of government and municipal valuation, an area where they aim to bolster their expertise.

BBG's CEO, Bill Britain, referenced this acquisition as a dual fulfillment of strategic goals. He elaborated on how Jonas's expertise will refine their existing operations and how the newly established Fort Myers office will bridge an essential geographic gap in Southwest Florida. The firm is keen on better catering to their existing clientele, which includes a range of national and regional players.

In Jonas's own words, joining BBG is set to be transformative. He expressed enthusiasm about leveraging advanced tools and technologies offered by BBG, which are bound to optimize their efficiency and accuracy while maintaining the client-centric approach they value. He indicated that this partnership will elevate their capability to address valuation needs beyond just the South Florida region, thanks to BBG's expansive national platform.

This coast-to-coast growth endeavor for BBG is not an isolated event but part of a broader national expansion strategy. The firm has been steadily increasing its presence nationwide with numerous strategic acquisitions across key locales, consolidating its reputation as an industry leader. BBG proudly operates more than 50 offices and employs over 500 specialists, providing top-tier valuation, assessment, and advisory services to some of the leading financial institutions, investors, and corporate players in the country.

As BBG settles into its new Fort Myers headquarters, its objectives are clear: to uphold its service excellence, foster strong local relationships, and continue its trajectory of expanding their national influence in the real estate market. This latest acquisition not only symbolizes growth but also reflects BBG's commitment to adapting and thriving in the competitive landscape of commercial real estate.

To delve deeper into BBG's extensive services and learn more about their operations, please visit www.bbgres.com.