#Japan #Fukuoka #Perfect Corp #Skincare Pro #Sotsu Medical

Perfect Corp and Sotsu Medical Team Up to Transform Skincare Events with AI

In an innovative move aimed at enhancing consumer experiences, Perfect Corp has provided its AI skin diagnosis tool, Skincare Pro, to Sotsu Medical for their experiential event. This collaboration not only supports Sotsu Medical's brand but also aligns perfectly with Perfect Corp's slogan, "Transforming Lives to Beautiful". The event showcased the MiRAY ONE, a beauty device from Sotsu Medical, and used the AI skin analysis as a gateway to draw visitors into the experience.

Over a span of four days, roughly 600 attendees utilized the AI skin diagnosis, leading to a remarkable surge in engagement. This clever approach directed many visitors to further experience the MiRAY ONE beauty device. The total number of product trial participants surpassed expectations, pointing to the effectiveness of integrating AI technology into offline events.

Background of Sotsu Medical's Initiative

Sotsu Medical, whose business primarily revolved around online offerings, faced a significant challenge in attracting attendees for their offline experience event. They sought a way to not only draw people in but also seamlessly guide them towards the product trials. Acknowledging this as a critical hurdle, they decided to engage Perfect Corp's AI skin analysis solution. This collaboration was designed to enhance the quality of attendee experiences significantly.

Key Features of the AI Skin Diagnosis Tool

The decision to implement Skincare Pro was driven by several compelling factors:

1. User-Friendly Interface: The tool is designed for quick experience without requiring bulky machinery, ensuring high turnover rates at the event.
2. High-Precision Analysis: The advanced AI technology provides attendees with a clear understanding of their skin condition, fostering genuine interest in the beauty device before they proceed to product trials.
3. Natural Transition to Product Trials: By initiating the visitor experience through the AI skin diagnosis, Sotsu Medical successfully nurtured curiosity and smoothly transitioned attendees into trying out the beauty device.

Results After Implementation

Thanks to the insights gained through the AI skin diagnosis, Sotsu Medical efficiently guided visitors toward product trials. An impressive 80% of participants from the skin diagnosis proceeded to sample the MiRAY ONE device. This contributed to achieving 120% of their target goal for the number of product trial participants, enhancing understanding of the product and potentially boosting purchase interest.

• - Efficient Routing for Product Trials: The event successfully streamlined the pathway for visitors to engage with the product.
• - Personalized Purchase Experience: Enhanced tailored interactions allowed each visitor to see greater value in their purchase journey.
• - Promotion of Experiential Marketing: This initiative exemplified the effectiveness of experiential marketing strategies within offline events.

Conclusion

The incorporation of an AI-driven skin diagnosis tool not only created an engaging environment for the event but also successfully enhanced the overall effectiveness of Sotsu Medical's marketing strategies. This collaboration demonstrates the powerful synergy between beauty tech and direct consumer engagement, setting the stage for future innovations in the beauty industry. For more detailed insights, please refer to the case study titled "Sotsu Medical: Designing a Pathway Leading to Product Trials for Approximately 80% of Users Post-AI Skin Diagnosis".

About Sotsu Medical

• - Name: Sotsu Medical Corporation
• - Location: Urban Center Hakata, 5F, 3-1-10 Hakataekiminami, Hakata Ward, Fukuoka City, Japan
• - CEO: Akihiko Suehiro
• - Established: September 2017
• - Business Focus: Planning, manufacturing, and sales of EMS medical devices and beauty equipment.
• - Official Website: Sotsu Medical

About Perfect Corp

Founded in 2015, Perfect Corp is at the forefront of beauty technology, offering AI-driven skin analysis, virtual fitting, and personalized services for cosmetic brands, retailers, salons, and clinics. Their commitment to "Beautiful AI" technology is evident in their global presence across Japan, North America, Europe, China, Taiwan, and India, providing services in over 60 countries as of 2025. The fusion of beauty, technology, and fashion allows for a transformative platform connecting consumers and brands effectively. Perfect Corp actively contributes to sustainability efforts by reducing plastic use and CO2 emissions in the beauty industry.

Explore more about Perfect Corp on their official website.