#Japan #Tokyo #Sony #Digital Signage #Cloud Point

Sony's Innovative Digital Signage Solution for Businesses

In a bold move to meet the growing demand for digital signage, Sony Marketing Corporation has collaborated with Cloud Point, a subsidiary of Peicloud Holdings, to launch a dedicated digital signage application tailored for corporate clients. Scheduled to be released in May 2025 under a subscription-based model, this application promises to facilitate remote control of displays and enhance the operational efficiency of digital signage systems.

As the shift towards digital displays accelerates due to the need for automation and immediate communication, this application is being marketed as an ideal entry point into the digital signage world. With its streamlined capabilities, it targets a broad spectrum of businesses, particularly smaller retail outlets, restaurants, and enterprises that seek straightforward signage solutions without the heavy costs traditionally associated with such systems.

Key Features of the New Application

1. Simplified Content Management

The application introduces an intuitive management interface, allowing users to set up content distribution in just two simple steps: registering content and adding it to a playlist. This efficiency promises to free up resources, allowing business owners to focus more on enhancing their customer experience rather than on the logistics of updating promotional materials.

2. Cost Reduction Through STB-Free Design

One of the standout features of this application is its support for Sony's high-performance System on Chip (SoC) integrated within its BRAVIA commercial displays. This means businesses can operate their digital signage without the need for additional set-top boxes (STBs), significantly cutting down on both purchase and installation expenses. Eliminating these peripheral devices not only lowers initial costs but also simplifies the entire setup process.

3. Remote Monitoring and Management

The application allows for real-time monitoring of display performance over the internet. Users can check whether displays are functioning correctly and can control settings like power and volume remotely, which eliminates the need for on-site visits. This reduction in hardware also means fewer potential failure points, making troubleshooting and issue resolution much more straightforward.

Launch Details

The application is set for a May 2025 launch, with deliveries slated for June 2025 onwards. It will be available under a subscription model, allowing businesses to choose between monthly and annual payment options, thus providing flexibility in budgeting for their digital signage expenses.

Future Prospects

Looking ahead, Cloud Point aims to streamline the transition from traditional signage to digital solutions, creating wider opportunities for businesses that are eager to make the switch. With its focus on retail and dining sectors, the company seeks to explore new market opportunities effectively, leveraging their advancements in digital signage technology.

About Cloud Point

Company Name: Cloud Point, Inc.
Location: Shibuya, Tokyo, 150-0002, Japan
Website: cloudpoint.co.jp
Established: October 1990
CEO: Genji Miura
Capital: 230 million yen
Business Focus: Digital signage, space design, and customer acquisition support through media.

About Sony Marketing Corporation

Company Name: Sony Marketing Corporation
Location: Minato, Tokyo, 108-0075, Japan
Website: sony.jp
Established: April 1, 1997
CEO: Daisuke Kawaguchi
Business Focus: Marketing and sales related to Sony products in Japan.