#USA #Los Angeles #El Mexicano #Atlas FC #Clásico Tapatío

El Mexicano Brand Returns as Sponsor of the Clásico Tapatío

El Mexicano Brand®, known for its authentic Mexican food products, has proudly announced its official partnership with Atlas FC, supporting the team during the upcoming Clásico Tapatío match against Chivas de Guadalajara. The match is set to take place on March 29, 2026, at the iconic BMO Stadium in Los Angeles, California.

This marks the second consecutive year that El Mexicano Brand® has taken on the role of sponsor for this highly anticipated event. The partnership stems from the success of last year's Clásico Tapatío, which attracted thousands of fans to PayPal Park in San José. The energy and excitement generated during that event have inspired a move to Los Angeles, one of the biggest soccer markets in the United States, promising to amplify the fervor surrounding this historic sports rivalry.

Anticipation is building as fans from across California prepare to flock to the stadium to celebrate the intense rivalry between the legendary clubs from Guadalajara. The El Mexicano Brand®, recognized for its diverse range of high-quality dairy, meat, and other authentic food products, is excited to engage with fans by bringing rich traditions directly to the heart of the event.

Activities and initiatives by El Mexicano at the Clásico Tapatío include branding on Atlas FC's training jerseys, support for social responsibility activities led by Valor Rojinegro, giveaways on social media, and collaborative efforts through the club's official channels. Additionally, they are planning interactive game day activations, offering tastings of their products and various giveaways to enhance the fan experience.

Gustavo Márquez Jr., CEO of Márquez Brothers, the company behind El Mexicano Brand®, commented on the significance of the event by saying, "Football is a powerful part of Mexican culture, and the Clásico Tapatío represents one of the most passionate rivalries in the sport. Last year's event at PayPal Park was a resounding success, and we are thrilled to continue that momentum by bringing the celebration to Los Angeles while sharing our products with fans and the soccer community."

As part of this partnership, El Mexicano Brand® will enjoy a strong presence within BMO Stadium and its vicinity, engaging with fans and enhancing the match day experience through product tastings and interactive activities. Tickets for the match are already available for purchase, with further details about the Clásico Tapatío accessible online at ticketmaster.com or ticketon.com.

About El Mexicano Brand®

For over 40 years, El Mexicano Brand® has been a trusted name in authentic Mexican food products, offering a wide variety of high-quality items including cheeses, creams, yogurts, meats, jalapeños, and other traditional foods. The brand is dedicated to sharing the true flavors of Mexico while celebrating the culture and traditions that bring communities together.

Stay connected with El Mexicano Brand® on social media: Instagram @ElMexicanoBrand and @ElMexicanoPresenta, Facebook Marca El Mexicano and El Mexicano Presenta.