#Japan #Tokyo #VRChat #U-Stella #LUMIA

U-Stella Advertises LUMIA in VRChat's Japan Talk Room

U-Stella Corp, located in Meguro, Tokyo, has recently kicked off a poster advertisement campaign for their original 3D avatar, LUMIA, within the popular VRChat world, Japan Talk Room (JTR JP). This world has become a top destination for Japanese users to chat, socialize, and connect.

What is Japan Talk Room?

Japan Talk Room is designed for both beginners and seasoned VRChat users. Its welcoming atmosphere, complete with lively background music, encourages even the most inexperienced users to engage comfortably. By placing advertisements in this community-centric space, U-Stella aims to increase awareness of the LUMIA avatar among a broader audience of VRChat enthusiasts.

Introducing LUMIA

The latest addition to U-Stella’s lineup, LUMIA (CCD-SOLCIEL), is a multifaceted avatar that emphasizes expression and interaction. Designed with a plethora of facial expressions and outfit-changing animations, it also boasts unique features like drawing and stamp functions within the VR landscape. This high-end model is available for both PC and Quest users, with successful operational testing on Meta Quest 2, ensuring its functionality in standalone VR settings without complications.

The highlighted poster advertises LUMIA’s captivating design, aiming to catch the eye of new users and present an inviting introduction to the avatar's unique capabilities. It’s essential to note that while some functionalities are limited on Quest devices, the model remains widely accessible to new players starting their VRChat experience from Quest.

Targeting New Users

Many newcomers in VRChat start their journey using standalone VR hardware like Quest. As LUMIA is compatible with this device, U-Stella captures a significant market by advertising in Japan Talk Room. This strategy not only showcases LUMIA's features and charming looks but also presents new ways for beginners to enjoy VRChat, enhancing their overall experience.

The advertising presence within the VR space highlights the availability of LUMIA to audiences who may have previously been unaware of the avatar, potentially spurring interest and conversation within the community.

Future Advertising Plans

Following this initial campaign at Japan Talk Room, U-Stella plans to expand its advertising efforts within various world spaces that cater to Japanese-speaking users. Numerous community-led worlds in VRChat attract a multitude of Japanese users, and U-Stella aims to actively place advertisements in these locations to improve recognition for LUMIA and other original avatar products.

As U-Stella prepares for upcoming advertising ventures, the company is committed to tailoring its promotional strategies to the unique characteristics of each world, thereby boosting its appeal to the domestic metaverse user base.

Continued Innovation

U-Stella remains dedicated to exploring new promotional methods within the VR environment, striving to craft content that delivers joy and inspiration to users. As part of its promotional strategy, U-Stella has also placed advertisements in other popular worlds such as FUJIYAMA, NAGISA, and JP-tutorial World.

For those interested in exploring Japan Talk Room, you can visit it here.

Product Information

• - Product Name: LUMIA Original 3D Model
• - Release Date: December 15, 2025
• - Price: Pre-sale price of 6,000 yen (tax included)
• - Product Page: Visit here

About U-Stella Group Holdings

U-Stella Group Holdings is an overarching company that utilizes character IP and virtual experiences to develop 3D avatars, VR, streaming content, audio, and medical media. Their official website can be found here.

About U-Stella Corporation

U-Stella specializes in creating and distributing binaural sound works featuring its main character, Yurei-chan. They also produce Vtubers, 3D avatars for VRChat, and Live2D models for Vtubers. Additional offerings include commissioned sound works and voice synthesis models for “Voidol – Powered by Riachain Voice -” and “CeVIO AI.” Find more information on their official website or their official X (formerly Twitter).