Downy Rinse Partners with NFL FLAG to Tackle Sports Odors and Promote Youth Football Growth

Downy Rinse's New Partnership with NFL FLAG: A Game Changer for Youth Sports



In an exciting new collaboration, Downy Rinse, the fabric rinse from Procter & Gamble known for its powerful odor-fighting capabilities, has joined forces with NFL FLAG, the official youth flag football league of the NFL. This partnership is set to expand across more than 2,000 leagues nationwide, engaging over 765,000 young athletes aged 5 to 17. The collaboration aims to enhance the youth sports experience by tackling one of the biggest challenges—persistent odors that can linger on athletic uniforms.

The launch of this partnership, announced on July 17, 2025, coincides with the NFL FLAG Championships, a pivotal event where players showcase their skills in the national spotlight. With the increasing popularity of flag football, which now boasts over 20 million players in 100 countries, this partnership couldn't come at a better time. Flag football is even slated to be included in the Los Angeles 2028 Olympic Games, highlighting its growth and acceptance on a global stage.

Downy Rinse aims to ease the laundry burden for families. The product's specialized formula penetrates deep into fabric fibers, effectively removing stubborn odors that traditional detergents often fail to tackle. This is essential for parents who often find themselves washing their kids’ sports uniforms after every practice or game. Redge Abueva, the Vice President of NA Fabric Enhancers at Procter & Gamble, expressed excitement about the partnership, noting that it aims to empower young athletes by providing a solution to a common laundry hassle. “This partnership goes beyond just fresh jerseys; it's about empowering young athletes with the confidence to perform their best,” Abueva stated.

The benefits of this partnership extend to families, ensuring that parents can focus on supporting their young athletes rather than worrying about lingering odors on jerseys. Essential to this collaboration will be a substantial presence of Downy Rinse at NFL FLAG events, tournaments, and digital platforms. The initiative includes unique care tags on jerseys that inform players' families about the benefits of using Downy Rinse, along with sample distributions and family-friendly experiences at key events.

Stephanie Kwok, Vice President of Flag Football at the NFL, remarked on the significance of this partnership, emphasizing the commitment to grow flag football at all levels and the mutual goal of supporting families involved in the sport. The partnership signifies a shared vision to celebrate the flag football community and enhance the overall experience for players and their families.

Moreover, RCX Sports, the organization behind NFL FLAG, is dedicated to creating inclusive sports experiences. As the official operator of youth sports leagues in collaboration with esteemed professional leagues, RCX Sports aims to empower young athletes and ensure sports are accessible to all. Izell Reese, CEO of RCX Sports, commended the partnership with Downy Rinse, highlighting their agreement to collaborate in promoting active lifestyles and fostering sportsmanship among players.

As part of a broader campaign, Downy Rinse continues to demonstrate its commitment to supporting athletes of all ages. By partnering with NFL FLAG, the brand is entering a meaningful arena to influence not only laundry habits but also the sports experience for young athletes and their families. This collaboration reinforces Downy Rinse’s mission to simplify the lives of parents and provide stress-free laundry solutions for those living active lives.

Downy Rinse is available at major retailers nationwide, with prices starting as low as $5. To learn more about this innovative product and its partnership with NFL FLAG, visit www.Downy.com.

This partnership marks an exciting evolution in the world of youth sports, promising to shape the future of flag football while addressing the very real challenges faced by young athletes and their families in keeping uniforms fresh and clean.

Topics Sports)

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