Canela Media Welcomes José Molina as New Chief Financial Officer to Drive Growth

Canela Media Welcomes José Molina as New Chief Financial Officer

Canela Media, a prominent player in the multicultural media sector, has announced the addition of José Molina as its Chief Financial Officer (CFO). This strategic appointment is part of the company's efforts to fortify its financial strategies and support its ongoing growth trajectory.

A Resourceful Executive with Extensive Experience

José Molina arrives at Canela Media with over 20 years of financial leadership, emphasizing his deep-rooted experience in the Hispanic media landscape. His previous roles include pivotal positions at prominent organizations such as Univision, SBS, and MundoMax, where he showcased his capabilities in managing significant multi-billion dollar profit and loss statements and spearheaded corporate restructuring initiatives. His credentials as a Certified Public Accountant (CPA) equip Molina with the financial acumen required to navigate the complexities of modern media enterprises successfully.

Molina's extensive background in developing strategic planning and oversight of operational efficiency demonstrates his vital role in shaping Canela Media's financial structure. His hands-on experience in scaling businesses and driving profitability positions him as a key player in optimizing the company's financial performance. As Canela Media expands its capabilities through the proprietary Canela Audience Solutions platform, Molina's fiscal expertise will be instrumental in unlocking new business opportunities and improving operational performance.

Canela Media's Vision for the Future

Co-Founder and CEO Isabel Rafferty Zavala expressed enthusiasm about Molina's joining, stating, "We are pleased to welcome José to Canela Media. His expertise within the Hispanic media sector and proven financial leadership will be invaluable as we focus on scaling our business across multiple channels."

Most recently, Molina held the CFO position at Spanish Broadcasting System (SBS), where he honed his financial strategy development. Prior to that, he served as the Senior Vice President and CFO for Univision Communications, further augmenting his expertise in financial leadership within the broadcasting space. He also held the role of President and CFO at MundoMax, showcasing his diverse range of skills in financial management.

A University of Florida alum, Molina has been recognized for his prolific contributions to the industry, being named among Miami's Top 25 CFOs for 2024 and being featured as one of the Broadcast Industry's Best Finance Leaders from 2020 through 2023.

Commitment to Culturally Relevant Content

Expressing his excitement about joining Canela Media, Molina stated, "I am thrilled to be part of Canela Media as it continues to innovate and grow its influence within the multicultural audience landscape. The company’s mission of connecting authentically with diverse audiences while providing brands with effective, data-driven marketing solutions is both timely and essential."

Under Molina’s leadership, Canela Media intends to amplify its focus on culturally relevant content and cutting-edge advertising solutions, ensuring that it remains at the forefront of the industry. Recent figures indicate that Canela Media has achieved impressive growth, surpassing 6 million monthly viewing hours in its FAST ecosystem—a remarkable 88% rise from the previous year. The company now reaches an astounding 60 million users monthly, highlighting its robust engagement strategies amidst the competitive landscape of Hispanic media.

The introduction of innovative programs such as Club Canela, a loyalty initiative for advertising-supported video on demand (AVOD), and the enhanced offerings of Canela Audience Solutions solidify Canela Media's role as a leading partner for brands aiming to connect with Hispanic audiences accurately and effectively.

About Canela Media

Canela Media stands as a pioneer in the multimedia landscape, leveraging technology and innovation to enhance audience engagement and offering solutions that resonate with U.S. Hispanic communities. Its flagship platform, Canela.TV, presents viewers with culturally authentic content available on demand, catering to diverse preferences across genres. Together with Canela Studios for creative production and analytics-driven audience solutions, Canela Media embodies a comprehensive approach to meeting the needs of advertisers and viewers alike. For further details about their offerings, visit Canela Media.