#Japan #Shibuya #NOMA #behavioral_economics #employee_retention

Exploring Late-Night Snack Habits and Employee Retention

In the realm of corporate management, understanding employee behaviors is key to improving retention rates. One intriguing question arises: why do we eat instant noodles late at night? This seemingly simple habit may reflect deeper psychological patterns that, once understood, can help businesses reduce turnover among their younger employees.

The Japan Management Association (NOMA) has recognized this connection and is hosting a free online seminar titled "Understanding Behavioral Economics to Prevent Young Employee Turnover and Enhance Sales Revenue" on July 9, 2025. This seminar aims to delve into the complexities of human behavior and its implications for businesses, utilizing insights from behavioral economics.

The Essence of Behavioral Economics

Behavioral economics challenges the notion that humans are always rational decision-makers. Instead, it recognizes that our choices can be influenced by emotions, beliefs, and habitual behaviors. For example, the allure of a midnight snack often stems from comfort or stress relief rather than hunger. By understanding these impulses, companies can better devise strategies to retain employees and enhance their performance in sales.

The seminar will explore how to harness intuitive behaviors—those actions taken almost without thinking—to both reduce turnover rates and drive sales growth. Attendees will learn practical methods for applying behavioral insights in their organizations.

What Will Participants Learn?

The seminar program includes the following key topics:

1. The Roots of Erroneous Behavior: Attendees will learn about the underlying mechanisms causing irrational thought patterns and how to use this knowledge to their advantage in business.
2. Anticipating Feelings of Resignation: Insights will be provided into the psychology behind why young professionals may feel inclined to leave their jobs, along with effective counter-strategies.
3. Utilizing Behavioral Tools for Sales: The seminar will also cover how understanding customer psychology can create strategies that enhance engagement and increase sales conversions.

Meet the Speaker

The seminar will be led by Takuya Kamimae, a renowned expert in behavioral psychology and the CEO of Yuuho LLC. With over 2,000 presentations to more than 300 companies and local governments, he brings a wealth of experience and practical knowledge to the table. During his 13 years at a leading corporation, he excelled in training programs and sales roles, achieving top performance consistently. In 2009, he established Yuuho LLC, focusing on creating actionable training frameworks that help organizations understand and leverage behavioral economics.

Seminar Details

• - Title: Understanding Behavioral Economics to Prevent Young Employee Turnover and Enhance Sales Revenue
• - Date: July 9, 2025
• - Time: 1:30 PM - 3:00 PM (JST)
• - Format: Online via Zoom (live streaming)
• - Cost: Free
• - Incentive: Participants who complete a feedback survey after the seminar will receive a PDF of the seminar materials.

For more information and to register, visit: NOMA Seminar Registration.

About NOMA

Founded in 1949 originally as the "Japan Office Efficiency Association," NOMA has devoted itself to modernizing and streamlining management practices in Japan. Its core mission is to promote an innovative, sustainable society through harmonizing management, humanity, and science. NOMA envisions continuous collaboration with clients to drive future innovation in Japanese management.

For more information about NOMA, visit their official website: NOMA Official Site.