Asmarq's New CAO
2025-07-14 07:35:24

Asmarq Appoints Tomoaki Nishikata as New Chief Analytics Officer

Asmarq Appoints Tomoaki Nishikata as Chief Analytics Officer



Asmarq Co., Ltd. has announced that Tomoaki Nishikata, currently the CEO of Lean Nishikata Co., will assume the role of Chief Analytics Officer (CAO) beginning July 14, 2025. This decision is a part of a strategic partnership with Lean Nishikata, which was detailed previously in a press release. The appointment aims to accelerate Asmarq's transformation towards a data-driven management approach.

Background and Objectives of the Appointment



In today's rapidly changing market, Asmarq has identified the enhancement of data analysis capabilities as one of its most critical business objectives. Tomoaki Nishikata brings significant expertise and a proven track record in data science, having successfully guided numerous organizations in leveraging data during his tenure at Lean Nishikata.

His addition to the management team is expected to foster the formulation and execution of a cohesive data utilization strategy across the company. Furthermore, it will facilitate the development of high-value analytical services and the cultivation of the next generation of data scientists. Ultimately, these initiatives aim to maximize the value offered to clients and contribute to Asmarq's sustained growth and enhancement of corporate value.

Tomoaki Nishikata’s Perspective



Upon his appointment, Nishikata expressed his gratitude and acknowledgment of the responsibility associated with the prestigious position at Asmarq. He stated, “I am honored to undertake the significant role of CAO at Asmarq, a company with a rich history and remarkable achievements. I intend to leverage my data science knowledge to create innovative value by integrating it with Asmarq's robust business framework. I am dedicated to contributing to the enhancement of the overall corporate value of the Asmarq Group.”

Tomoaki Nishikata’s Profile



Tomoaki Nishikata hails from Fujinomiya City in Shizuoka Prefecture. After graduating from university, he joined DeNA Co., Ltd. where he focused on constructing analytical frameworks during the early days of social gaming. His dedication involved analyzing service logs to explore the rapidly evolving mechanisms of social games, gaining hands-on experience in large-scale data aggregation, machine learning, and AI through practical application.

In 2018, he founded Lean Nishikata to promote growth hacking frameworks for mobile applications leveraging analytics and marketing in Japan. Now, as he takes on his role at Asmarq in 2025, he carries with him a wealth of experience and insight.

Under Nishikata’s leadership, Asmarq aims to strengthen its competitive advantage and continue to be a valuable enterprise for all stakeholders involved.

Company Overview



Asmarq Co., Ltd.
  • - CEO: Masakazu Machida
  • - Location: 1-32-12, Higashi, Shibuya-ku, Tokyo, Shibuya Property Tower 4th Floor
  • - Business Activities: Comprehensive marketing research both online and offline / HR Tech
  • - Website: Asmarq


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