#Japan #Tokyo #Product Design #alter.

Innovative Design Event: 'alter. 2025, Tokyo'

An exciting new design event, 'alter. 2025, Tokyo', is set to debut at Nihonbashi Mitsui Hall from November 7th to 9th, 2025. This event aims to elevate product design through creativity and innovation, showcasing the works of diverse young talents under the theme of alternative product design.

The event, organized by the alter. Executive Committee, emphasizes prototyping and collaboration among creators from various fields. A total of 11 projects featuring 56 creators have been selected to display their innovative products. These projects represent a fresh wave of ideas that challenge conventional design thinking.

Event Highlights

Throughout the three-day event, attendees can look forward to a series of activities:

• - Exhibitions: Presenting collaborative projects from various industries that redefine product design.
• - Showcase: Showcasing experimental programs that engage teenagers and address issues from outside the traditional design industry.
• - Market: Connecting creators with consumers and expanding creative possibilities.
• - Talk Sessions: Daily public recording sessions with themes that highlight the current and future landscape of product design.
• - Awards: Outstanding projects will be recognized by an esteemed committee composed of leaders in the global design scene.

Attendance Details

Venue: Nihonbashi Mitsui Hall, Tokyo, Japan.
Dates: November 7-9, 2025.
Time: 11:00 AM to 8:00 PM on November 7 and 8; 11:00 AM to 5:00 PM on November 9.
Ticket Prices: One-day ticket: ¥2,000 (students: ¥1,000); Three-day ticket: ¥3,000 (students: ¥2,000). Entry is free for children under middle school age.
Website: altertokyo.com
SSocial Media: Follow on Instagram @altertokyo and X @alter_tokyo

A New Approach to Exhibiting Design

Unlike typical trade shows that require participants to pay for space, alter. offers an innovative format. Young creators, predominantly those under 35, can apply for funding of up to ¥3,000,000 for their projects. This format fosters collaboration between different creative fields, encouraging teams to assemble and present their ideas collectively. The committee evaluates not only the individual products but also how well they communicate a social narrative and experience design in their presentations.

Committee Members

The committee comprises distinguished figures, including:

• - Tanja Hwang (Curator at MoMA)
• - Olivier Zeitoun (Curator at Centre Pompidou)
• - Andrea Trimarchi & Simone Farresin (Design Studio, FormaFantasma)
• - Keisuke Nakamura (Architect, SKWAT)
• - Kristen de La Vallière (Creative Consultant, say hi to_)

Participants

Among the participating creators, there are artists, photographers, musicians, and engineers, each contributing their unique perspectives to the event. With a focus on narrative and social relevance, selecting and presenting their ideas will reflect a deep understanding of contemporary issues in design.

Programs to Engage Young Talent

A notable highlight will be the education program in collaboration with GAKU, a creative school in Shibuya, which aims to empower teenagers by redefining their relationship with design. This program will run alongside the event, creating a dynamic community atmosphere.

Conclusion

Mark your calendars for 'alter. 2025, Tokyo', an event poised to transform the future of product design through innovation and collaboration. Stay tuned for more updates and details about this unmissable occasion in the design world!