Urban Climbing Event
2025-04-20 09:31:18

Urban Mountain Climbing Event in Acros Mountain: A New Trend in Fukuoka

Urban Mountain Climbing Event in Acros Mountain



The Urban Mountain Climbing Event, powered by Mammut, was held on April 20th at Acros Mountain in Fukuoka, successfully attracting 87 participants eager to explore the beauty of nature within the city limits. This initiative marks a significant step in solidifying the growing mountain climbing trend in Japan, particularly after the recent surge of interest in outdoor activities following the pandemic.

Mammut, a legendary outdoor brand that has been shaping climbing and outdoor adventures since its founding in Switzerland in 1862, is at the forefront of this movement. With the grand opening of their new store, Mammut Fukuoka Tenjin, inside the newly constructed ONE FUKUOKA BLDG on April 24th, the brand aims to become a cornerstone of outdoor lifestyle and fashion in Fukuoka.

The urban climbing event brought together notable figures from the outdoor community, including Koichi Miyakami, the editor-in-chief of the renowned climbing magazine "PEAKS", and Kaho, a climbing YouTuber with over 320,000 subscribers. During the event, they led discussions about their personal experiences with mountain climbing, shared insights on the allure of the outdoors, and discussed how climbing intersects with urban life.

Many participants were first-time climbers on Acros Mountain, which is recognized as an easily accessible peak in the city. One participant shared, “I frequently go mountaineering, but this was my first time climbing Acros Mountain! Climbing in the heart of Tenjin was a surreal experience.” Another participant enthusiastically commented on Kaho’s entertaining stories and the unique perspective of the climbing community, saying they planned to visit the new Mammut store as a follow-up.

At the summit, the talk show provided a platform for exchanging ideas on the appeal of climbing, particularly in regions like Fukuoka and Kyushu, where both mountains and hot springs are readily accessible. Kaho expressed her ambition to tackle the traverse from Wakusugi to Homanzan, a hike she had attempted just the day before but was forced to abandon. The overall atmosphere was lighthearted, filled with laughter as they shared unexpected anecdotes and engaging stories about their journey into the world of climbing.

Miyagami indicated that the ongoing climbing boom is largely attributed to the rise of camping culture post-COVID, suggesting that as more people embrace camping, interest in mountain climbing naturally follows. Kaho, reflecting on the phenomenon, articulated a desire for climbing to become a sustainable and integral part of outdoor culture, rather than a fleeting trend.

The event also featured a photo campaign on Instagram that encouraged participants to share their summit experiences, with the added incentive of receiving exclusive Mammut merchandise at the Fukuoka Tenjin store. This sort of promotional activity illustrates Mammut's commitment to community engagement and enhances the overall excitement surrounding outdoor adventures.

In celebration of the store's opening, a special collaboration with Chiroriya, a long-standing confectioner in Fukuoka, will introduce the Mammut Original Chirorian, tying together the history of both iconic brands and offering participants a taste of Fukuoka sweets blended with outdoor spirit. Exclusive merchandise such as limited-edition T-shirts and toys will also be available, making the shopping experience even more special for outdoor enthusiasts in the region.

As the event concluded, it was clear that the Urban Mountain Climbing Event in Acros Mountain not only fostered a love for the outdoors but also galvanized a community of like-minded individuals passionate about mountaineering and nature. With the support of brands like Mammut and the enthusiasm of participants, Fukuoka is poised to become a hub for outdoor adventure, uniting city life with the beauty of the natural world.

Mammut, as a brand, continues to embody innovation and sustainability, providing high-quality products that cater to both serious climbers and casual outdoor enthusiasts. As they open their new store, they aim to share that passion for nature and outdoor living with a wider audience, ensuring that the adventure continues for years to come.


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