#Japan #Tokyo #LINE Research #Japanese Cinema #Kokuhou

Insights on the Anticipation for the Film 'Kokuhou'

With the rapid growth of digital platforms, understanding audience preferences in cinema becomes essential. Recently, LINE Yahoo conducted a comprehensive survey utilizing its significant research platform, LINE Research, which boasts over 7 million active domestic participants. The survey focused on respondents aged 15 to 69, examining how they consume movies and gathering insights regarding the upcoming film 'Kokuhou', set to be released on June 6, 2025.

Preferred Methods for Watching Movies

According to the survey results, 55% of respondents indicated that they prefer to watch movies in theaters, with young audiences leading this trend. 71.4% of teens and 65% of those in their twenties report watching movies in cinemas, showcasing a strong inclination towards traditional viewing experiences. Following theater viewings, 49.1% utilize video streaming services, while 45.6% opt for television broadcasts (both terrestrial and BS).

Interestingly, 18.5% of respondents indicated that they do not frequently watch movies. This finding highlights the importance of targeting both avid and casual moviegoers for marketing campaigns, especially in light of emerging film releases like 'Kokuhou'.

Audience Familiarity with 'Kokuhou'

The survey revealed that 16.4% of participants have watched 'Kokuhou', while a significant 40.9% expressed a desire to see it. Notably, just 8.3% of respondents indicated they were unaware of the film, hinting at an impressive awareness level exceeding 90%. This enthusiasm is a promising indicator for the film's box office potential and audience engagement.

Driving Factors Behind Viewing Interest

In assessing how interest in 'Kokuhou' was sparked, responses varied among participants. 31.6% mentioned that the film's buzz among friends and acquaintances motivated them, while 29.3% noted recommendations from family and friends. This showcases the influential role of word-of-mouth in attracting viewers.

Breaking the responses down by age reveals that 45.2% of teenagers were swayed by personal recommendations, while 44.2% of those in their twenties highlighted the movie's popularity in conversation as a motivating factor. A noteworthy percentage of respondents in their teens to thirties also indicated being encouraged by positive online reviews and discussions on social media platforms like X and Instagram.

Audience Reactions to 'Kokuhou'

For those who have watched the film, the feedback has been overwhelmingly enthusiastic. Viewers praised aspects ranging from the stunning visual aesthetics to the immersive storytelling that defies its three-hour runtime. Audience reactions point to the captivating nature of the film’s portrayal of the Kabuki world.

Performances by actors such as Ryo Yoshizawa and Ryusei Yokohama received high acclaim, with viewers expressing feelings of being emotionally moved and deeply impressed by their portrayals. Comments reflecting personal growth and introspection have also emerged, with some audiences sharing that the film prompted them to reconsider their life perspectives, highlighting the film's profound narrative exploring talent, lineage, and life choices.

Survey Methodology

The survey targeting LINE users was conducted as a smartphone web study. It included a diverse demographic of 15 to 69-year-olds across Japan. The research took place between December 4 and 7, 2025, yielding a total of 1054 valid responses, ensuring a comprehensive representation reflective of market demographics.

About LINE Research

LINE Research aims to optimize business development and marketing activities tailored to the smartphone era. Its unique access to a young, active audience facilitates valuable insights, allowing companies to gauge public opinion effectively through real-time participation.

For a deeper dive into the survey results and further information, visit the official LINE Research website. Additionally, quarterly reports on trends and past surveys are available through dedicated request forms.

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