Cision Welcomes Amy Jones as New Chief Marketing Officer to Drive Global Strategy

Cision Welcomes Amy Jones as Chief Marketing Officer

Cision, a leading global provider of media and consumer intelligence solutions, has officially appointed Amy Jones as its new Chief Marketing Officer (CMO). This significant decision marks a pivotal moment for Cision as Jones brings with her an impressive portfolio of over 25 years in the marketing sector, particularly in technology and SaaS industries.

Having previously served as CMO at Boeing Digital’s Jeppesen ForeFlight division, Jones is recognized for her successful strategies that led to substantial revenue growth, including contributing to the company’s impressive $10.55 billion sale to Thoma Bravo. Her extensive experience encompasses areas such as global demand generation, brand strategy, product marketing, and analytics, which will be instrumental as she embarks on her role at Cision.

The announcement was made by Guy Abramo, Cision's CEO, who expressed enthusiasm about Jones's appointment. He stated, “Her track record of scaling go-to-market engines and driving measurable growth positions us strongly for our next chapter.” His remarks signal confidence in Jones's ability to lead the company's efforts as they seek to expand and innovate in an ever-evolving market.

In her new role, Jones will manage Cision's global marketing initiatives, which include brand management, communications, product marketing, demand generation, content creation, events, analytics, and marketing operations. This comprehensive approach is designed to strengthen Cision's market presence as they navigate the complexities of consumer engagement and media intelligence.

Amy Jones herself expressed excitement about joining Cision at such a transformational time in the company’s trajectory. She highlighted the unique opportunities presented by Cision’s vast data insights and AI-driven initiatives. “I look forward to partnering with the Executive Leadership Team and our global teams to accelerate growth while enhancing our customer engagement strategies,” Jones remarked. Her vision is aligned with Cision's goals of leveraging technology to improve communications strategies and build deeper relationships with clients.

Jones's impressive track record also includes leadership roles at prominent companies, such as Oracle, Everbridge, Zeta Global, Grand Circle Corporation, Rue La La, and Vistaprint. Each position has further honed her skills in building scalable marketing organizations and managing extensive teams tasked with driving innovation and growth.

With Jones at the helm, Cision aims to solidify its position as the premier choice in media and consumer intelligence, equipping professionals across PR, marketing, and communications with the essential tools to thrive in today's data-driven landscape. Cision's award-winning products, including CisionOne, Brandwatch, and PR Newswire, are well-regarded and utilized by a vast array of clients, including 84% of the Fortune 500.

The leadership change is expected to facilitate enhanced collaboration and a renewed focus on customer engagement strategies, all while furthering Cision's commitment to delivering cutting-edge solutions in the field of media intelligence. As the company forges ahead, all eyes will be on how Amy Jones will influence Cision’s marketing direction and shape its future.

In conclusion, Amy Jones's arrival marks a new chapter for Cision—one that is likely to open doors to new possibilities and drive the company toward substantial growth and innovation within the media landscape. With a capable leader at the forefront, Cision is poised to tackle the challenges of today while preparing for the opportunities of tomorrow.