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Behr Paint Company and Google Cloud: Painting a New Future with AI

In a groundbreaking collaboration, Behr Paint Company has teamed up with Google Cloud to transform the often-challenging color selection process for home painting projects. This partnership blends Behr’s extensive color expertise with Google Cloud's superior AI capabilities to create a revolutionary tool called ChatHUE™.

Choosing the perfect paint color can be a daunting task for many homeowners. A recent study by Behr revealed that over 40% of consumers cite color selection as the most challenging aspect of their home improvement projects. This indecision often hinders individuals from even starting their painting endeavors. Recognizing this significant hurdle, Behr sought a solution to simplify the decision-making process.

ChatHUE™ leverages advanced AI tools such as Google's Gemini, Vertex AI, BigQuery, and Cloud Run to offer personalized color recommendations. With this innovative AI-powered agent, users can engage in a seamless experience that guides them towards the ideal paint color, alleviating the stress often associated with selection.

Andy Lopez, Senior Vice President of Marketing at Behr Paint Company, emphasized their commitment to enhancing the home improvement journey for customers. He stated, "We are dedicated to listening to our consumers and simplifying the painting process. Color selection is often a significant pain point, and we’re excited to provide them with an accessible and intelligent solution through this collaboration with Google Cloud. Our goal is to turn this often-daunting decision into a delightful and personalized experience."

Prior to the official launch, Behr conducted extensive real-world pilot testing to ensure that ChatHUE™ effectively addressed consumer needs for a personalized guidance tool in color selection. Partnering with AI solutions provider Further, Behr identified Google Cloud as the optimal connection for creating this unique AI-driven experience.

Paul Tepfenhart, Director of Global Retail Strategy Solutions at Google Cloud, affirmed the importance of home improvement decisions for consumers. He stated, "It’s a deeply personal process, and selecting the right paint color is significant for many homeowners. Through our partnership with Behr, we’re demonstrating how AI can streamline these choices and make the process more manageable."

The launch of ChatHUE™ marks another step in Behr's dedication to fostering creativity and delivering smart solutions that help homeowners realize their visions. Lopez added, "We're committed to leading innovation within the paint industry and empowering consumers to unleash their creativity through the power of color."

To explore the new ChatHUE™ tool and find the perfect color for your next project, visit Behr's website today.

About Behr

Founded in 1947, Behr Paint Company stands as one of the leading manufacturers of premium paints and stains for both DIY enthusiasts and professionals across the United States, Canada, and Mexico. Based in Santa Ana, California, Behr is known for its brands including Behr®, KILZ®, and WHIZZ®, all dedicated to delivering quality, innovation, and value in the home improvement sector. To learn more about their products and services, visit Behr.com.

About Google Cloud

Google Cloud is redefining the future of the cloud by offering powerful AI, infrastructure, development, data, security, and collaboration tools designed for the demands of both today and tomorrow. With a comprehensive AI stack and global infrastructure, Google Cloud is a trusted partner for organizations in over 200 countries looking to leverage technology for transformative outcomes.