Introducing Olivier Pepin as NOVUS's First Chief Technology Officer for the Future of Media

NOVUS Appoints Olivier Pepin as Chief Technology Officer

On April 20, 2026, NOVUS announced the appointment of Olivier Pepin as its first Chief Technology Officer (CTO). This decision marks a significant step for the independent media agency, which prides itself on hyper-personalized and locally scaled media solutions. Pepin will play a pivotal role in driving the agency's technology, AI, and data engineering initiatives in collaboration with NOVUS's leadership team under CEO Libby Morgan.

Pepin brings with him over 25 years of experience as a technical architect and engineering leader. Before joining NOVUS, he was the Chief Architect at MRM, where he was instrumental in implementing AI and digital marketing solutions for prominent global clients such as General Motors and Johnson & Johnson. His rich background in developing large-scale enterprise systems across various sectors will be invaluable as he navigates NOVUS through its next chapter of growth.

A Vision for the Future

As the new CTO, Pepin is charged with creating and executing a strategic roadmap that positions NOVUS as a leader in leveraging technology, data, and AI to provide measurable value to its clients. He aims to enhance NOVUS’s existing proprietary data capabilities, which include unique tools like DeCoder for geospatial analytics and FullSail, a comprehensive channel optimization solution. The focus of these tools is to enable a seamless media lifecycle from insights to execution and measurement, emphasizing agentic AI and identity resolution.

Pepin's plans also include updating NOVUS's strategies around measurement and personalization. He is set to advance how the agency approaches performance optimization and audience understanding, strengthening the connection between clients and their target audiences. Additionally, he will oversee the incorporation of both proprietary and external data sources to streamline media execution.

The Importance of Leadership

Libby Morgan, CEO of NOVUS, stated, "Olivier combines deep technical expertise with the strategic judgment that modern media demands. As the industry shifts towards AI-native platforms and workflows, we needed a leader who has not just theoretical knowledge but practical experience in building these systems. His proven track record makes him an ideal fit for guiding NOVUS into this new era."

Pepin expressed his enthusiasm by noting the importance of NOVUS's unique position in the market. He remarked, "The combination of proprietary tools, an independent mindset, and nearly four decades of media expertise creates a compelling opportunity to establish something distinct. My mission is to scale NOVUS’s Technology, AI, and Data Engineering capabilities to redefine what clients expect from their media partner, based on robust engineering, transparent measurement, and AI that delivers real business value."

About NOVUS

Headquartered in Chicago, NOVUS Media LLC is an independent media agency dedicated to architecting growth with the purpose of creating intentional, measurable media experiences. Established in 1987, NOVUS has evolved from a hyper-local media buyer into a modern partner delivering highly personalized, data-driven campaigns across both digital and traditional media landscapes. Their innovative approach is grounded in a commitment to leveraging data, insights, and technology to achieve superior business results.

For more information about NOVUS and its cutting-edge media strategies, visit NOVUS Media.