#Japan #Tokyo #Fanbase Company #Sports Fan Survey #Intage

Understanding the 2026 Sports Fan Survey Free Report

In an effort to better understand the influence and value of sports on individuals, communities, and society at large, Fanbase Company has released a free report based on its nationwide survey, the Sports Fan Survey 2026. Conducted in collaboration with Intage, a leading research firm known for its robust data collection and analytical techniques, the report sheds light on various aspects of fandom and the relationship between sports and the community.

Purpose of the Study

Sports are more than just competitions or entertainment; they foster community spirit, joy, and connection, contributing positively to individual well-being and local pride. This research aims to visualize the real dynamics of fan engagement, examining how fans connect with teams and how organizations are perceived within their communities.

The report delves into the essence of sports fandom, exploring fans' emotional engagement, motivations, and the broader implications of sports for society. By analyzing fans' voices and behaviors, the study seeks to quantify the traditional narratives surrounding sports influence and value, aiming to highlight the potential of sports to connect with communities and drive societal change.

Highlights of the Free Report

The Sports Fan Survey 2026 free report encapsulates key findings on various factors, including:

• - Fan Engagement and Happiness: Levels of engagement, known as the Customer Wellbeing Score (CWS), are explored to understand how sports contribute to overall happiness.
• - Support Styles and Motivation: Understanding how fans support their teams, what motivates them, and their emotional highs and lows during the fandom experience.
• - Connection to Local Communities: Insights into how sports teams foster ties with their respective regions, enhancing communal identity and pride.
• - Awareness and Relationships with Sponsors: An overview of how fans perceive sponsoring companies and related purchasing behaviors.

The full report can be accessed through this link: Sports Fan Survey 2026 Free Report

Methodology

Conducted by Intage, the research relied on Internet-based sampling across various leagues, primarily focusing on the Nippon Professional Baseball (NPB), J-League, and League One. The study involved the following:

• - Sample Size: With over 70,000 participants in the screening survey, the focus remained on fans exhibiting light to core fandom across 44 teams.
• - Data Collection Period: The surveys took place between June 18-26, 2025, enabling timely insights into fan sentiment.

Participants ranged from ages 15 to 69, providing a broad demographic landscape to gauge differing attitudes toward sports.

Future Research and Continued Reporting

Fanbase Company plans to maintain this collaborative research, offering both free and paid reports to stakeholders involved in sports. This future data will enable better comparisons across leagues and teams starting in February 2026.

Experts interested in obtaining ongoing insights and reports can register via this link: Registration Form

Closing Remarks

The Fan General Research Institute, part of Fanbase Company, continues to delve into the unique psychological and behavioral aspects of sports fandom. For further details about the institute or to contact Fanbase Company, please reach them at [email protected].

Through the insights garnered from the Sports Fan Survey 2026, we aspire to highlight the indispensable role sports play in creating joyful and cohesive communities moving forward.