Opt Recognized as Gold Partner in SmartNews Ads Program for Two Consecutive Years

Opt, a company headquartered in Chiyoda, Tokyo, with CEO Daisuke Kanazawa, has received recognition in the SmartNews Ads Partner Program as a Gold partner for two consecutive years. This announcement was made during the SmartNews Ads Conference held on May 21st.

What is the SmartNews Ads Partner Program?

The SmartNews Ads Partner Program is designed to recognize advertising agencies that handle SmartNews' advertising products and engage in direct transactions with SmartNews. Agencies that meet the program's criteria enjoy various exclusive benefits, including opportunities to introduce new ad products and sales support.

Background of Opt's Recognition

Opt has been actively involved in supporting digital marketing efforts through SmartNews Ads, aiming to address the challenges faced by client companies. The recognition as a Gold partner is attributed not only to Opt’s substantial sales achievements with SmartNews Ads but also to the anticipation of further growth and utilization. This honor allows for an even closer collaboration with SmartNews, leading to enhanced access to the latest media insights and expertise for optimizing advertising strategies.

Insights from SmartNews

Kazuya Imabari, Director of Ad Business at SmartNews, expressed his delight in Opt's achievement, emphasizing the importance of their relationship as a primary partner. He noted Opt's proactive adoption of the latest products, including Dynamic Ads, which enhances growth for both companies. Imabari is optimistic about continuing to work closely with Opt to explore new product offerings and deepen their partnership for ongoing success.

Commitments to Customers

Opt is dedicated to supporting its client companies in their marketing activities through various collaborations with SmartNews. The focus is on enhancing the lifetime value (LTV) of end-users, demonstrating Opt's commitment to understanding customers and contributing to their long-term business growth.

About LTVM (Lifetime Value Marketing)

LTV, or Lifetime Value, traditionally refers to the profits a company earns from a customer over a long-term relationship. However, at Opt, LTVM emphasizes understanding end-users more profoundly and providing them with genuine value, thereby contributing to the sustainable growth of client companies rather than merely focusing on short-term profits.

About Opt

Founded on April 1, 2015, Opt aims to drive industrial transformation and solve societal issues through creating new value. The company envisions becoming a growth leader by closely understanding end-users and supporting client companies from a customer perspective. Opt seeks to transform the advertising industry, ultimately achieving broader industrial transformation as part of its long-term mission.