#South Korea #Seoul #K-Beauty #Beauty Products #RIMAN

RIMAN Expands Global Presence

RIMAN, a leading global company in beauty and wellness, has recently made significant strides in expanding its international footprint. As of September 30, 2026, the firm has successfully introduced its products in four new markets, including France, Germany, Romania, and Ecuador, bringing its total market count to an impressive 22 worldwide.

A Strategic Expansion

The latest launches came as part of RIMAN's efforts to strengthen its presence in both Europe and Latin America. On September 9, the company debuted in France, Germany, and Romania, followed by the launch in Ecuador on September 15. This expansion marks a notable milestone in RIMAN's global growth strategy, as the company aims to cater to the rising demand for K-Beauty—Korean beauty products—across various regions.

With this move, RIMAN's number of European markets has now increased to seven, joining the ranks of the United Kingdom, Ireland, Spain, and Italy. As interest in Korean skincare products continues to surge, this strategic expansion lays a solid foundation for further growth across the continent.

Infrastructure and Support

Operations in Europe are anchored in London, where RIMAN provides essential business training, tools, and resources to independent planners throughout the region. Additionally, the company has established multilingual customer service operations and logistics support in both the UK and Germany, thereby strengthening its European network, which is currently in a phase of rapid expansion.

In Latin America, the addition of Ecuador marks the sixth market for RIMAN in the region, complementing its presence in Mexico, Chile, Colombia, Peru, and Costa Rica. The firm’s operations in Mexico serve as a pivotal support hub, utilizing the infrastructure and operational insights gained from previous market launches to effectively establish its brand in Ecuador.

Vision for Sustainable Growth

Youngsu Hwang, the Chief Sales Officer at RIMAN, expressed that the introduction of these four new markets is a significant achievement in the company’s global growth journey. He noted, “Our strategy transcends merely entering new markets; we are committed to building leadership, infrastructure, and regional capabilities essential for creating sustainable long-term businesses while ensuring each market aligns with RIMAN’s global vision.”

As RIMAN now boasts operations across 22 markets, it continues to invest in its regional infrastructure, developing local leadership, and expanding access to its Korean beauty and wellness brands. The company's focus remains steadfast on innovative products and unique ingredients that resonate with consumers and support independent planners globally.

Committed to Innovation

Founded in South Korea in 2018, RIMAN specializes in direct selling of beauty and wellness products that redefine the K-Beauty concept through a blend of traditional ingredients, advanced science, and Korean innovation. The product lineup includes notable brands such as ICD for skincare, Botalab for personal care, and Lifening for wellness.

At the heart of RIMAN’s operations is its smart farm located in Jeju Island, where the company oversees the cultivation and development of key exclusive raw materials, including its advanced Centella Asiatica variant, Giant BYoungPool™. This particular variant received plant variety protection for 20 years in South Korea in July 2022 and in the United States in September 2025.

Through ongoing investment in ingredient research, product innovation, and vertical integration capabilities, RIMAN is actively establishing a global platform designed to share its unique approach to beauty and wellness with consumers and planners around the world.