#AI Tool #Shirofune #I’m Creative

Shirofune Introduces New Evaluation Features for I’m Creative

In a significant update to its AI creative analysis tool, I’m Creative, Shirofune Co., Ltd. has rolled out a new feature termed the Manual Evaluation Function. This addition empowers users to set their own evaluation criteria for ad creatives, beyond the traditional metrics based on automatic evaluation from media data.

Background: The Need for Customized Evaluation

Previously, I’m Creative relied on automated evaluations based on metrics such as Cost Per Action (CPA) and Click-Through Rate (CTR) fetched from media platforms. These automatic assessments facilitated a basic categorization of ad creatives into 'good' or 'bad'.

Standard Analytical Approach (Automated Evaluation)

• - Automated evaluation based on single media indicators like CPA, CTR, and CV numbers.
• - Classification of creatives into 'good' or 'bad' based on set metrics.

However, feedback from users indicated a strong desire for a more personalized evaluation suited to individual standards.

Users’ Specific Requests

Examples of user needs included:

• - Evaluation based on Conversion Rate Value (CTRV).
• - Combining multiple metrics like impression counts and CPA for nuanced analysis.
• - Assessment based on offline conversion metrics that closely reflect business outcomes.
• - Comparative analysis of competitors' creatives.

It became evident that a one-size-fits-all approach to automatic evaluation was inadequate, which led to the introduction of the Manual Evaluation Function.

New Features: Manual Evaluation

Customize Evaluation

Users can toggle the Manual Evaluation mode to independently assign ratings of 'good' or 'bad' for each creative. This allows for classification and analysis based on distinct standards rather than relying solely on media-generated data.

Business Outcome-Oriented Analysis

In this new mode, analyses aren't just restricted to media metrics. Users can evaluate creatives based on more relevant Key Performance Indicators (KPIs) tied to business results like offline conversions, customer retention rates, and sales contracts. This approach helps uncover the characteristics of creatives that effectively contribute to meaningful business outcomes.

Competitive Analysis

Users can now upload competitor creatives and apply manual evaluations to understand current trends in the market. By analyzing successful elements in competitive ads, users can glean insights that inform their own creative improvement efforts.

About I’m Creative

I’m Creative is an AI-driven creative improvement tool encapsulated within Shirofune’s advertising management suite. It provides a quantitative analysis of the performance factors for video and static ads, producing targeted improvement suggestions that align with user strategies.

This solution not only enhances the efficacy of creative adjustments through data-driven feedback but also democratizes high-level analysis capabilities, enabling less experienced team members to perform at a professional level. Importantly, the analytics process remains transparent, allowing knowledge to be accumulated rather than lost to obscurity.

Service Features

Shirofune delivers a user-friendly approach for executing professional-grade advertising campaigns in just 10 minutes a day. Its automation tools streamline processes from ad deployment to optimization, making it accessible even for users new to advertising. The platform also integrates with CRM and e-commerce data, enabling advertisers to effectively base their campaigns on Customer Lifetime Value (LTV). Over 13,000 accounts utilize Shirofune, supporting both individual and corporate advertising operations. Its recent expansion into overseas markets has seen increased adoption in regions like North America and Australia. In recognition of its impact, Shirofune’s founder, Mitsunaga Kikuchi, was honored with the