Introducing ORVIIA: A Curated Fruit Brand to Enrich Your Daily Life

In an ever-evolving world where quality and authenticity matter, ORVIIA emerges as a groundbreaking curated fruit brand, dedicated to presenting only the finest seasonal fruits, emphasizing their unique varieties and characteristics. Launched by Weourus, a company headquartered in Minato, Tokyo, Japan, ORVIIA aims to connect people with the exquisite flavors of fruits that have been trusted by culinary professionals in five-star hotels and Michelin-starred restaurants.

The Birth of a Brand

The idea for ORVIIA sprouted during the early morning shifts of a live broadcast news program, where founder Yumi Nagashima was a presenter. In pursuit of health and beauty, she made it a point to include fruits in her daily diet. This habit evolved into a passion, leading her to explore the vibrant marketplace of Toyosu, engaging deeply with producers to understand their craft. The trust she built with these producers and her commitment to conveying genuine essence formed the foundation of ORVIIA.

A Celebration of Variety and Essence

Encountering numerous producers, it became clear to Nagashima that the true value of fruit lies in the meticulous care invested in cultivation. Each fruit brings forth a symphony of aromas, flavors, and uniqueness shaped by its origin and method of growth. Despite Japan's bounty of delicious fruits, she recognized that many individuals rarely have the opportunity to experience such diversity. This sparked her desire to deliver the singular, rich individuality of these fruits to enhance daily life.

A New Era of Fruit Selection

In a shift towards a lifestyle where people choose fruits with the same discernment as they would select wine or coffee, ORVIIA redefines the experience of enjoying fruits. Each selection is carefully curated to deliver delightful surprises that infuse everyday occasions with joy. The brand collaborates with renowned chefs from five-star hotels and Michelin-star restaurants to ensure that only the finest quality fruits are included in their offerings. By featuring the very best from Toyosu, it ensures breathtaking freshness and personal stories behind each variety.

The Seasonal Box - A Taste of Peak Flavor

The flagship offering from ORVIIA is the "Seasonal Box," a curated collection of fruits that represent the peak flavor of each season. This collection brings together rare varieties and selected premium fruits, presided over by expert selectors who have been trusted for over a century in the fruit wholesale market. Customers can expect unparalleled freshness and delightful aromas as they unveil each box, making it a splendid gift for loved ones or a well-deserved treat for oneself.

Three Exquisite Collections

- ORVIIA CUVÉE: This special box features carefully selected varieties that embody excellence in taste, aroma, and appearance. It’s a luxurious treat worthy of a special occasion.
- EDITION 2026: A seasonal collection that tells the story of each fruit from a specific year, showcasing the best from across Japan, allowing individuals to experience the unique characteristics of each variety that reflects the season.
- Curated Selection: Ideal for various life moments - be it gifts for friends or self-indulgence. This selection emphasizes the diversity of each variety to create unforgettable experiences.

Spotlight on Strawberries

From mid-February to March, indulge in the “Memory-Making Strawberries,” available only during their peak season. Curated from over 300 varieties, this selection features strawberries cultivated by master producers, offering a delightful blend of sweetness, acidity, and aroma. The experience of tasting these fruits is designed to engage all the senses, creating lasting memories.

Commitment to Quality

Each fruit is carefully selected, and shipping is executed at the optimal moment to ensure peak flavor delivery. ORVIIA’s commitment extends to high-quality packaging designed to protect the fruits during transport.

A Message from Yumi Nagashima

"Every day, I greet life with a heart full of energy, thanks to the fruits I enjoy. Through my role as a broadcaster, I discovered the deep allure of fruits, paralleling wines and coffees in how their unique profiles are shaped by their origins and growers. I aspire to introduce people to the joy of discovering their favorite varieties. ORVIIA was born from my desire to enrich lives with beautiful fruit experiences. I seek to add that special touch to everyday lives, one fruit at a time."

Company Overview

- Company Name: Weourus, Inc.
- Founder: Yumi Nagashima
- Location: 3-1-36 Minami-Aoyama, Minato, Tokyo, Japan, 6F Aoyama Marutake Building

Through ORVIIA, the promise of vibrant fruit experiences awaits - a journey of taste, character, and connection that celebrates the essence of nature.