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Momcozy Unveils its Mother's Day Campaign: Choose You, Too

On May 4, 2026, Momcozy, a leading brand in maternal wellness, officially launched its latest Mother’s Day campaign titled "Choose You, Too." The campaign features renowned mother, model, and content creator Abbie Herbert, who is known for portraying the authentic aspects of motherhood. Momcozy’s initiative aims to encourage mothers to prioritize their own needs, emphasizing the importance of self-care and emotional well-being.

The Campaign's Core Message

The heart of this campaign tackles a common sentiment among mothers: the challenge of expressing their needs. Often, when asked, “What do you need?” many mothers respond with, “I’m fine,” masking their true feelings. “Choose You, Too” seeks to change this narrative, inviting mothers to assert themselves and recognize that taking care of their own needs is not a selfish act but a necessary one.

Abbie Herbert, the face of this campaign, perfectly embodies its core message. Speaking about her involvement, she shared, _“I connected deeply with this campaign because it resonates so much with the reality of motherhood. Moms often put everyone else first, frequently neglecting their own needs. The ‘Choose You, Too’ message is crucial because it reminds mothers that they, too, deserve care and attention.”_

Expert Support Through the Mama Registry

A noteworthy aspect of the campaign is the introduction of The Mama Registry, which serves as an innovative evolution of traditional baby registries. For years, such registries have primarily focused on the baby's needs, often overlooking the mother's well-being. With Momcozy’s Mama Registry, the focus shifts to the mothers by allowing them to list essential items for their recovery, feeding, and daily support. This includes products like the Momcozy Pregnancy Pillow and Wearable Breast Pumps, enabling a better understanding among loved ones on how they can provide meaningful assistance.

Moreover, registrants will have access to exclusive one-on-one consultations with IBCLC-certified lactation consultants. These consultations aim to provide tailored guidance on breastfeeding and postpartum care, creating a safety net of expert support beyond just physical products. This initiative underlines Momcozy's commitment to integrating expert-led care with innovative products to offer a holistic approach to maternal health.

Behind the Scenes: Support for Women

The campaign is not just about empowering mothers in front of the camera but also amplifies women's voices behind the scenes. It was produced by CROING Agency, a women-owned creative agency founded by Alejandra Salazar, further highlighting the inclusivity and commitment to elevate women's narratives through this initiative. Abbie Herbert remarked, _“I love that this campaign supports mothers in expressing their needs and acknowledges that they deserve care.”_

The founder of Momcozy, Athena, expressed her pride in partnering with Abbie Herbert to bring this campaign to life. She stated, _“We aim to give mothers the permission they need to acknowledge their needs. Our Mama Registry perfectly complements this idea, making support visible and easier for others.”_

More about Momcozy

Founded in 2018, Momcozy has established itself as a global leader in maternal innovation, dedicated to redefining care through technology attuned to real motherhood. Their mission is to support over 5 million mothers in 60 countries, providing leading products like the Wearable Breast Pump and various essentials for mothers from pregnancy to postpartum.

Momcozy reinforces its belief that motherhood is a continuous journey, and therefore mothers deserve all the support they can get. Through initiatives like the Mother’s Day campaign and the Mama Registry, they ensure that the experiences and needs of mothers are acknowledged and met effectively.

To explore your own Momcozy Mama Registry or to watch the campaign’s TV commercial, visit their campaign landing page or check out their website at www.momcozy.com.