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Habanos, S.A. Introduces Montecristo Fragata

Habanos, S.A. has taken a significant step in the duty-free and travel retail sector with the launch of the Montecristo Fragata, a luxurious travel humidor that combines premium craftsmanship with the essence of adventure. This innovative product was unveiled at the TFWA World Exhibition & Conference, a leading event for the duty-free and travel retail community, and marks an exciting new chapter for the iconic Montecristo brand.

A New Milestone for Montecristo

Founded in 1935 in Havana, Montecristo is synonymous with high-quality cigars and has earned a reputation as one of the most recognized brands in the Habanos universe. Drawing its name from Alexandre Dumas' renowned novel The Count of Monte Cristo, Montecristo has enjoyed a storied legacy, celebrating its 90th anniversary just this past year. The introduction of the Fragata humidor builds on this legacy, offering travelers a product that epitomizes both exclusivity and the spirit of discovery.

The name ‘Fragata’ further deepens the connection to the nautical themes present in the novel, symbolizing journey and exploration. Habanos, S.A.’s commitment to quality and tradition resonates through every aspect of this product, affirming why Montecristo remains a preferred choice for cigar enthusiasts worldwide.

Designed for the Aficionado on the Go

The Montecristo Fragata travel humidor is designed for aficionados who value quality and elegance while traveling. It houses 20 specially crafted Montecristo Fragata cigars, showcasing a new vitola that is presented in the Duke format with a 54 ring gauge and 140 mm length. Each cigar is crafted “Totalmente a Mano con Tripa Larga,” which translates to 'totally handmade with long filler', using premium tobacco leaves sourced from the Vuelta Abajo region of Pinar del Río, known for yielding some of the finest tobacco in the world.

These cigars maintain the classic Montecristo blend, delivering a flavor profile that transitions from medium to full strength, making them suitable for both seasoned and new cigar smokers.

The pungent flavors begin with a smooth and creamy draw accompanied by woody notes, intensifying as one progresses through the thirds of the cigar. The second third introduces smoky undertones, hints of leather, and a subtle coffee flavor, providing a layered and complex smoking experience. Finally, the last third showcases the brand's hallmark characteristics of robust flavor and a satisfying finish that lingers long after the final puff. The recommended retail price for each Montecristo Fragata is set at $64, with boxes available for $1,280.

Continuing Legacy Through Innovation

Alberto Donar Cruz, the Commercial Vice-President of Habanos, S.A., expressed that the launch of the Montecristo Fragata is a reflection of the brand’s ability to evolve while staying true to its roots. He noted, “The presentation of Montecristo Fragata at Cannes, central to the travel retail world, is fitting for a product that embodies exploration and adventure.”

Joining him, José María López, the Vice-President of Habanos, S.A., remarked on the brand's long-standing dedication to creating exclusive products for the duty-free and travel markets, stating, “With nearly 20 offerings tailored for travelers over the past two decades, the Montecristo Fragata strengthens our commitment to exceptional craftsmanship and quality.”

As Habanos, S.A. continues to set industry standards for premium cigars through innovative products like the Montecristo Fragata, the future looks promising for both the brand and its dedicated aficionado base. This new humidor will be available exclusively through duty-free and travel retail channels, allowing travelers to indulge in an unparalleled smoking experience wherever they go.

In conclusion, the Montecristo Fragata is more than just a cigar; it is an invitation to partake in lifestyle, luxury, and the rich tradition of fine cigar smoking. With its exquisite craftsmanship and the brand's enduring legacy, it promises to be a cornerstone for aficionados embarking on their next journey.