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Haier Unveils Innovative Smart Home Solutions in Paris

On March 28, 2026, Haier, a foremost global player in the Internet of Things (IoT) ecosystem, celebrated a milestone in Paris with the launch of its new smart home portfolio. This exclusive event gathered partners, consumers, and international media members between the iconic sites of Roland Garros and Paris Saint-Germain, embodying Haier's long commitment to the European market and its ambition to enhance living experiences globally.

Haier’s showcase was not merely a product presentation, but a dynamic interaction among the international Haier ecosystem reflecting the very values of ambition, excellence, and performance that the brand stands for.

A New Era of Performance

The focus of the event centered around Haier's latest innovations, designed to adapt to users' lifestyles while offering high performance solutions. The new generation of premium home entertainment, food preservation, fabric care, cooking, dishwashing, and floor maintenance solutions are underpinned by artificial intelligence, sophisticated sensors, and cutting-edge design. Neil Tunstall, CEO of Haier Europe, stated that leadership in the market is intertwined with improving the way individuals perceive and experience their homes. He emphasized Haier's philosophy of zero distance from consumers, designing intelligent technologies that learn and adapt to create increasingly personalized and meaningful experiences.

Adding to this sentiment, Francesco Di Valentin, Business Director of Haier Europe remarked that their collaboration with the sports world showcases the same quest for excellence driving their innovations. The Champions' Meeting allowed direct engagement with customers and partners in an inspiring environment to demonstrate the power of Haier's portfolio and the value of its ecosystem.

Core Values of Modern Living

The latest Haier innovations revolve around three core values that address the needs of modern life: intelligence supported by AI, human-centered experiences, and energy-efficient solutions.

Intelligence Powered by AI

Haier's flagship products seamlessly integrate advanced AI, enhancing performance tailored to consumer behavior. Their 2026 Smart TV range harnesses the patented Homey AI architecture, featuring Mini LED, QD-Mini LED, OLED, QLED, and LED technologies, delivering an immersive experience for movies, sports, and gaming. The Horizon Collection refrigerators, with a capacity of up to 700 liters, offer smart food storage solutions through innovative technologies like NutriBank, Active Fresh Zone, and AI Food Care System. The Vision 15 washing machines introduce AI Vision Sense, AI Power Sense, and AI Memory, ensuring fabrics receive precise care tailored to user habits.

Human-Centric Experiences

Haier's solutions are crafted to enhance daily life through intuitive AI coupled with thoughtful features. The ID series steam ovens, powered by AI Bionicook, meticulously analyze and optimize cooking processes for consistently excellent results. The I-Pro Clean series, including floor washing devices, cordless, and robotic vacuums, marks Haier's debut in floor care. The Z5 I-Pro Clean series excels with its innovative dual-roller system effectively capturing dirt while reducing the number of passes and drying time.

Energy-Efficient Solutions

Meeting Europe's sustainability expectations, these innovations optimize resource utilization without compromising performance. The MultiWash washing machine revolutionizes laundry with three independent drums allowing simultaneous washing with distinct programs, temperatures, and cycles, saving time and energy while providing specific garment care. The I-Pro Shine Series 7 dishwashers set new hygiene standards with patented visible light technology that eliminates 99.99% of bacteria, certified by Eurofins, while advanced hydraulics enhance washing efficiency, optimizing water and energy consumption for flawless results.

A Commitment to Excellence

Since its entry into the European market in the 1990s, Haier has continuously expanded its footprint, currently operating in over 45 markets across Europe. The Paris event served as a key milestone in Haier’s global journey, celebrating collective excellence while reaffirming its ambition to lead the development of smart homes worldwide.

For further information, please visit Haier Global.

About Haier Group

Founded in 1984, Haier Group is a leading global provider of solutions for better living and digital transformation, embodying the motto of 'more creativity, more possibilities.' Built on advanced technologies, intuitive design, and personalized experiences, Haier offers a comprehensive portfolio of connected solutions in laundry, cooling, cooking, and air treatment. For 17 consecutive years, Haier has been rated the world’s number one brand in major appliances by Euromonitor International.