#Japan #Tokyo #Livio #Nippon Kounan #Video BRAIN

Innovative Shift in Apartment Move-in Briefings

Dai-Nippon Kounan Real Estate Co., Ltd., headquartered in Minato City, Tokyo, has recently launched an on-demand video delivery service for apartment move-in briefings. This initiative utilizes AI-powered video editing technology from Open8, a company based in Chiyoda City, Tokyo, to improve the transition process for new residents of its apartment brands, particularly LIVIO Kameari Station Premier and LIVIO Urayasu The Place.

Purpose Behind the Service

The traditional move-in briefings involved multiple stakeholders, such as sellers, property management companies, judicial scriveners, and moving companies, explaining various necessary procedures before the official apartment handover. These meetings would typically last a full day and covered a broad range of topics, including the handover schedule, payment details, event information, and registration guidance.

Given that purchasing an apartment is a once-in-a-lifetime experience for many, the detailed and complex information shared during these briefings often posed a burden for clients. Moreover, with the rising number of dual-income families and those purchasing homes through joint loans, the need for more time-efficient and flexible ways to convey information became increasingly apparent. To alleviate the stress associated with intricate real estate terminology and complicated procedures, the company opted for a video-based format, allowing customers to watch at their convenience and as many times as needed.

Goals and Results of the Service Introduction

1. Enhancing Customer Satisfaction
An overwhelming 90% of surveyed customers reported high satisfaction and understanding of the content presented, with over 80% expressing a desire to continue this new approach moving forward.

2. Providing Clear and Efficient Information
The innate advantages of video—high visibility and expressiveness—have enabled intuitive and easy-to-understand explanations. This enhances the customer experience and improves the quality of communication associated with the LIVIO brand.

3. Boosting Service Quality through Operational Efficiency
By eliminating the need for stakeholder overtime and venue setup necessary for in-person briefings, the company significantly reduced the associated manpower. Additionally, employees can now swiftly update and enhance video content, ensuring prompt adjustments to sudden changes.

Future Initiatives

The overwhelmingly positive feedback has also revealed new challenges brought on by this digital transition. Ongoing discussions focus on identifying which aspects can be digitized versus those where human interaction remains critical. The opportunity to reevaluate the entire customer journey—from contract signing to move-in and beyond—through the lens of the LIVIO brand's value proposition is a substantial learning experience.

This digital approach is not merely about efficiency; it’s about transforming freed-up time into meaningful engagement opportunities, enhancing the value that only human connections can provide. The company's commitment is to further elevate customer experience by focusing on these genuine interactions.

About the LIVIO Apartment Brand

Dai-Nippon Kounan's apartment brand, LIVIO, is designed under the philosophy of “designing a richer life.” It offers a range of properties that cater to diverse customer needs across various locations. The brand continuously strives to enrich the lives of its customers.

Company Overview of Open8

• - Name: Open8 Co., Ltd.
• - CEO: Takamatsu Yuhisa
• - Headquarters: WeWork Hibiya Park Front, 2-1-6 Uchikubo, Chiyoda City, Tokyo
• - Established: April 10, 2015
• - Capital: 100 million yen
• - Business Focus: DX solutions utilizing enterprise-level generative AI technology. More information can be found at Open8.
• - Related Articles: For more content regarding video briefings, visit Video BRAIN.