KISS Makeup Brand Celebrates Rebranding with Glow Pop-Up Event in Harajuku

Isehan Co., Ltd., based in Chiyoda, Tokyo, is set to unveil its revamped makeup brand KISS in a two-day pop-up event titled "Now in Harajuku, Glowing" on August 22-23, 2026. This event will take place at the event space on the first floor of WITH HARAJUKU.

In anticipation of the general public opening, a media preview and experience session was held on August 21, 2026, where influencers and media personnel had the opportunity to test out the brand’s new signature product, the “Auto Light Multi CC Primer.” Participants engaged in a touch-up experience and observed the product's touted “Glowing Transparency Effect” through a side-by-side makeup comparison using twin models.

The venue was transformed to reflect KISS’s new brand concept of “No Confusion, Just Beauty,” showcasing the essence of the Auto Light Multi CC Primer. Attendees could experiment with the primer at a designated touch-up space, allowing them to directly observe the product’s benefits such as a radiant glow and light correction effects on their own skin. Additionally, a photo spot with special lighting effects enabled guests to immerse themselves in KISS's vibrant new world.

The media event also featured a unique comparison called “Currently Glowing, Comparing” using twin models to highlight the impact of the Auto Light Multi CC Primer. The sisters, Hikaru and Sakae Nagamine, showcased the difference between makeup with and without the primer. Hikaru, who used the product, shared her experience stating, “It feels incredibly lightweight without a heavy finish, yet it instantly brightened my complexion. It's perfect for the upcoming season.” Meanwhile, Sakae expressed her surprise at Hikaru's glowing appearance, commenting on the visible enhancement in her sister's skin's radiance and clarity, prompting her to want to try the product as well. “Standing together, I felt like my skin was glowing more than her!” Hikaru chuckled, relishing the playful comparison.

Tomoko Matsumoto, Head of Public Relations at Isehan, elaborated on the CC Primer’s appeal, emphasizing that it offers a natural glow that seems to emanate from within the skin, while also providing five multifaceted functions in a single product. As the event gears up for the public opening, Matsumoto stated, “Visitors will be able to engage with content that demonstrates how significantly one's look can change with the right product choice and application. We will also have touch-up space available to try out the new products, including samples for guests to take home to continue enjoying the KISS experience.”

From touch-ups to exciting giveaways, the upcoming public event on August 22-23, will allow attendees to engage with KISS's new concept. The event will feature the touch-up space enabling early trials of the Auto Light Multi CC Primer, and a photo comparison by twin models will visually captivate visitors. A stamp rally will take place, where collecting stamps will reward guests with a pouch sample of the featured CC Primer.

Additionally, social media enthusiasts can participate by posting event highlights with the hashtag #NowInHarajukuGlowing, to enter a lottery for KISS's latest products, including the new CC Primer.

KISS has plans to officially relaunch in the fall of 2026, bringing forth a new array of base makeup, mascaras, and eye products while introducing refreshing new colors along with beloved existing items under its latest brand concept. The cornerstone of this relaunch remains the Auto Light Multi CC Primer, which will be available at select retailers starting August 24, 2026, and will see a nationwide launch on September 25, 2026.

The Auto Light Multi CC Primer is said to provide a luminous, clear finish thanks to its three types of reflective powders that diminish dullness while promoting a visibly radiant complexion. It features a unique Bright Lock Shield formula to ensure lasting wear throughout the day, tackling uneven skin tone and texture, while also offering UV protection and hydration, resulting in what Isehan describes as a smooth, filter-like finish and “Pure Light Aura Skin.”

Event Details

- Event Dates: August 22 (Saturday) 11:00 AM - 7:00 PM and August 23 (Sunday) 11:00 AM - 6:00 PM
- Venue: WITH HARAJUKU 1F, 1-14-30 Jingumae, Shibuya, Tokyo 150-0001
- Admission: Free
- Access: A minute's walk from Harajuku Station East Exit, and from Tokyo Metro Meiji-Jingu-mae Station Exit 2.

Note: The effectiveness of the product may vary from person to person, and images of skin effects highlighted in this article are representative of results obtained under ideal conditions.