ChannelEngine Unveils AI Attribute Builder Amidst 1,300% Surge in AI Traffic for Ecommerce

ChannelEngine's AI Attribute Builder: Transforming Ecommerce

As we step into a new phase of ecommerce, ChannelEngine is at the forefront of innovation. With the rise of AI-driven product discovery, the way shoppers find and engage with products is evolving rapidly. According to recent reports, traffic attributed to AI assistants and agents has skyrocketed by more than 1,300% in the past year. At the center of this trend is ChannelEngine's latest innovation, the AI Attribute Builder, set to launch in April 2026.

The Shift in Shopping Dynamics

In today's digital marketplace, artificial intelligence is reshaping how consumers interact with brands. Shoppers are increasingly relying on AI technologies to provide personalized recommendations and streamline their shopping experience. A prime example occurred on Black Friday last year, when Amazon's AI shopping assistant, Rufus, was responsible for 40% of site sessions and influenced a significant 66% of purchases. These shifts highlight the critical need for brands to adapt their product data strategies to remain relevant.

Morgan Stanley projects that by 2030, autonomous agents could drive as much as $385 billion in U.S. ecommerce spending. This provides a clear indicator of where the industry is heading, making it imperative for retailers and brands to ensure their product information is optimized for AI interpretation.

Why Product Data Matters More Than Ever

At the heart of this evolution lies the notion of product visibility. Traditionally, brands have concentrated on getting their products seen, but the new paradigm requires a focus on structuring product data in a way that AI agents can accurately assess and recommend. Incomplete or inconsistent information can severely limit product rankings and, in some cases, exclude them from appearing altogether in search results.

Niels Floors, VP of Strategic Development at ChannelEngine, explains, “What’s changing is not just how we think about visibility but who is evaluating this data. AI agents rely on structured data instead of browsing through product pages directly. Therefore, missing attributes can completely impair a product's chances of being recommended.”

Introducing AI Attribute Builder

In response to these challenges, ChannelEngine's forthcoming AI Attribute Builder will empower brands to enhance their product listings by generating, enriching, and standardizing attributes. This initiative aims to ensure that product data aligns with the unique requirements of various sales channels, thus increasing the chances of visibility in an AI-driven marketplace.

The AI Attribute Builder will enable brands to create comprehensive specifications and descriptions, tailor product identifiers, and ensure that their data is compliant with emerging standards like Google and Shopify's Universal Commerce Protocol (UCP) and OpenAI’s Agentic Commerce Protocol (ACP). These protocols will help define how AI agents access and interpret product information, making completeness essential for selection.

ChannelEngine has been pivotal in managing product data, pricing, inventory, and orders across numerous channels. With the AI Attribute Builder, they aim to extend their offerings by including advanced data enrichment capabilities, allowing businesses to meet the escalating demands of both traditional marketplaces and AI-powered commerce.

A Future-Oriented Strategy

Jorrit Steinz, CEO and Founder of ChannelEngine, emphasizes the importance of having clean, complete, and consistent product data, stating, “Success in the marketplace relies heavily on data integrity, and with the shift towards AI, the implications are even greater. The brands that prioritize accurate product information will be the ones that thrive in this new landscape.”

ChannelEngine's presence at Shoptalk Spring 2026 at booth 3077 will offer brands and retailers the opportunity to learn more about navigating the complexities of this evolving market toward agentic commerce. With partnerships featuring industry leaders such as Samsung, Unilever, and LG Electronics, ChannelEngine stands as a reliable partner in the journey of digital transformation.

As ecommerce continues to evolve, the advent of AI Attribute Builder represents a significant step for brands looking to secure their visibility and competitiveness in a landscape increasingly governed by artificial intelligence.