Discover the Magic of BRANDmate: A Revolutionary Licensing Expo in Essen

Explore the Magic of BRANDmate in Essen

On June 25 and 26, 2025, the iconic Grand Hall of the Zollverein Coal Mine in Essen transforms into a bustling hub of creativity and commerce, hosting the highly anticipated BRANDmate expo. This premier event aims to connect licensing professionals, brand creators, and innovators from various sectors, blending their experiences and expertise.

Highlights of the Event

The two-day extravaganza is set to feature notable participants including Warner Bros. Discovery, RTL Consumer Products, and Mattel, showcasing their latest innovations and interactive experiences. The enchanting program promises surprises, with Warner Bros. hinting at a mysterious attraction right at the entrance—a secret that is sure to pull attendees in. RTL Consumer Products will also present an exciting Reality-TV co-creation alongside vibrant food trucks, while attendees can meet life-sized unicorns and snap exclusive photos with popular magazines.

A key attraction will be the Retail Day, organized in collaboration with Licensing International Germany, occurring on the second day. This segment focuses on retail strategies, showcasing fruitful partnerships between commerce and brands through insightful studies and best practices. Retailers can expect concrete tips for enhancing both in-store and online business operations.

New Faces and Trendsetters

Adding fresh energy to the event, several new participants are making their debut. CNC Cosmetics will highlight the growing importance of licensed products in the beauty market, while the French company La Plume Dorée introduces unique travel accessories and office stationery. Moreover, the Crexpro Agency brings impressive cosplayers who will animate their brands, drawing from popular anime, gaming, and pop culture to create engaging experiences for attendees.

With around 20 runway acts curated in partnership with Vontz, there will be plenty of visual stimulation throughout the expo, embodying the art of brand experience. One unique feature of the expo will be the popular