How Spectrum Reach Empowers Local Businesses with Enhanced Advertising Data Solutions

Empowering Local Businesses: Spectrum Reach's Enhanced Data Solutions

In the competitive landscape of e-commerce, local businesses are seeking innovative solutions to extend their reach and connect with customers beyond their local areas. Spectrum Reach is stepping up to the challenge with enhanced data capabilities that enable businesses like Southside Market & Barbeque to unlock new advertising opportunities.

Located in Elgin, Texas, Southside Market & Barbeque recognized the need to grow its national presence. In order to do so, they sought to expand their customer base beyond the confines of Texas. To achieve this, they collaborated with Spectrum Reach, a company known for providing tailored advertising solutions that leverage customer data.

The Importance of Customer Data Match

At the core of their advertising strategy was Spectrum Reach's Customer Data Match feature, designed to help businesses utilize their own customer databases effectively. With this tool, Southside was able to reach both existing customers and identify potential new ones by matching their customer data with broader online user profiles.

The process worked seamlessly, allowing Southside to target ads specifically to audiences they knew were likely to convert. By leveraging this functionality, Southside Market was able to ensure that their marketing efforts were not only widespread but also meaningful and relevant.

Kelly McLouth Staha, Marketing Director at Southside, highlighted the success they've seen: "Each time we run a campaign, we see double-digit increases across key e-commerce metrics, including orders and sales revenue." This demonstrates the significant impact that targeted advertising can have on a business's performance, especially in an era where e-commerce is booming.

Enhanced Features for Broader Reach

Spectrum Reach recently improved the Customer Data Match capability, making it accessible to businesses with varying levels of customer data. This means even smaller enterprises, like Southside, can benefit from sophisticated audience targeting without extensive resources. The results have been impressive, with Southside achieving a match rate of 90% for home addresses — far surpassing the industry benchmark of 50% to 70%.

Jason Brown, Executive Vice President of Spectrum Reach, expressed the company’s mission: "We want businesses of all sizes to deliver ads with ease and accuracy." By combining advanced targeting capabilities with Customer Data Match, Spectrum Reach empowers local businesses to maximize their advertising efficiency.

Additional Resources for Advertisers

In addition to Customer Data Match, Spectrum Reach offers various tools like the Audience Reach Optimizer (ARO) and AI-powered ad creation capabilities through a partnership with Waymark. These resources provide all advertisers with the opportunity to optimize their ad strategies across multiple platforms effectively.

By harnessing the power of data analytics, Spectrum Reach allows businesses to identify and engage their most valuable audiences, irrespective of their size or industry. Whether it's a small chain of barbeque restaurants or a regional furniture store, these innovative solutions are designed to drive traffic and enhance revenue.

Conclusion

The journey of Southside Market & Barbeque reflects the potential of combining local knowledge with advanced advertising technology. With Spectrum Reach's expanded data capabilities, businesses are not only enhancing their brand visibility but also fostering meaningful connections with customers. As more local businesses recognize the value of data-driven advertising strategies, the competitive landscape will undoubtedly continue to evolve, setting the stage for greater opportunities and growth in the future.

For further information about Spectrum Reach and their capabilities, you can visit spectrumreach.com.