BRP Inc. Makes History as Canada's First Red Dot Design Team of 2025

BRP Inc. Makes History with Red Dot 2025 Win



In an impressive achievement for Canadian design, BRP Inc. has been honored with the title of "Red Dot: Design Team of the Year 2025," making it the first company from Canada to receive such accolades. This recognition celebrates the exceptional creativity and innovation that BRP’s Design & Innovation team has demonstrated, further elevating the contemporary powersports landscape. On July 9, 2025, during the Red Dot Award ceremony held in Essen, Germany, BRP also took home five additional prestigious awards for its notable Can-Am lineup.

Among these accolades, the Can-Am Pulse electric motorcycle shone brightest, earning the "Best of the Best" award, which is the highest distinction given in the competition. Additionally, the design prowess of BRP was affirmed with awards for the Can-Am Origin, Can-Am Canyon Redrock, Can-Am Maverick R Max, and Can-Am Outlander XT 1000R models. Each vehicle was recognized not just for its aesthetics, but for how they redefined experiences and expectations for riders across diverse environments, from rugged trails to city streets.

The Can-Am Pulse Motorcycle


The Can-Am Pulse is expertly designed to transform urban mobility. Its compact, bold appearance, characterized by sculpted volumes and modern details, is intended not to intimidate, but to invite riders of all backgrounds. The aesthetic is paired with function, where every element supports ease of use and confidence in operation. Clean contours diminish complexity, while integrated features like the silent chain-case serve to enhance its streamlined look. Importantly, the Pulse is positioned to be more than just a means of transportation; it represents a shift towards confident, stylish urban riding.

Can-Am Origin


Inspired by its motocross heritage, the Can-Am Origin marries city life with rugged exploration. Its aerodynamic design speaks not only to speed and agility but also to sophistication with its minimalist, muscular lines. The focus on compact proportions ensures balance, while enclosed components streamline the silhouette, underscoring BRP's commitment to design that prioritizes both aesthetics and environmental responsibility. The result is a motorcycle that offers a modern, impactful ride both in motion and at rest.

Can-Am Canyon Redrock


The Canyon Redrock courageously breaks new ground in the world of three-wheel adventure vehicles. Its design communicates confidence with tall, bold geometry poised for off-road excursions. Featuring 21 LinQ attachment points and an adjustable windshield, the Canyon is crafted for maximum functionality and adaptability. The cockpit merges intuitive controls with a generous touchscreen, ensuring rider comfort on long journeys, merging practicality with an adventurous spirit.

Can-Am Maverick R Max


Maverick R Max is more than just an off-road vehicle; it’s engineered for shared excitement. Its spacious design comfortably accommodates up to four passengers without sacrificing on agility or ergonomics, ensuring smiles and thrilling experiences for all aboard. The aesthetic appeal stems from its low-profile cage and muscular form, achieved with a striking new color scheme designed to stand out.

Can-Am Outlander XT 1000R


Lastly, the Outlander XT 1000R redefines the utility ATV segment with its assertive presence and bold front-end design, reminiscent of a lion's strength. Not only does it combine advanced features and practicality, but it also maintains an aesthetic symmetry that resonates with its functional attributes. Riders will find attention to detail in its layout with thoughtful improvements in ergonomics and navigation.

With these accolades, BRP solidifies its position as a front-runner in design and innovation, boasting an impressive total of 200 international awards including 61 Red Dot recognitions. Denys Lapointe, Chief Design Officer at BRP, emphasizes that these achievements are a testament to the collaborative effort and creativity within the team. He expresses a sense of confidence and excitement for the future as they continuously challenge the status quo and push the boundaries of rider-centric innovation.

BRP, based in Quebec, Canada, has a strong legacy of fusing technology with adventure, offering a wide range of products from Ski-Doo and Lynx snowmobiles to Sea-Doo watercraft and Can-Am vehicles. The company strives for responsible growth and is currently focused on developing electric models to meet the evolving demands of consumers worldwide.

Topics Consumer Products & Retail)

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