Georgia-Pacific Appoints Nate Medina as Senior VP of GP PRO to Enhance Sales Strategy and Customer Relations
Georgia-Pacific, a leading name in the manufacturing and marketing of paper products, has announced a significant leadership change with the appointment of Nate Medina as the Senior Vice President and General Sales Manager of GP PRO. This strategic move, reported on February 18, 2026, aims to accelerate business growth by enhancing customer partnerships and improving overall sales execution across the organization. Medina’s promotion highlights his impressive 14-year tenure at Georgia-Pacific, where he developed a robust background in transforming customer-centric sales strategies into tangible results.
Nate Medina will oversee the company’s field sales, national accounts, and distribution teams, bridging multiple facets of the business to ensure a collective effort towards achieving corporate objectives. In announcing this appointment, Chris Warburton, the Chief Customer Officer of the Consumer Products Group, expressed confidence in Medina’s ability to leverage his extensive experience within the GP PRO customer organization. Warburton highlighted how Medina’s previous leadership roles have equipped him to understand and address customer needs effectively. Medina’s career at Georgia-Pacific is marked by various leadership positions across the Consumer Products group, where he demonstrated a knack for managing large sales teams and implementing strategic initiatives that drive sustainable growth. His most recent role as Vice President and General Manager of Retail Tissue, Towel, and Napkin saw him enhance the customer brands’ performance in an increasingly competitive market.
The new Senior VP's appointment underscores Georgia-Pacific's commitment to innovation and customer-focused solutions. Medina's objectives will involve accelerating growth by enhancing collaboration among customers, suppliers, and internal departments, all while securing long-term value for GP PRO and its stakeholders.
Georgia-Pacific operates around 150 facilities and employs approximately 30,000 people directly, impacting nearly 89,000 additional jobs in related sectors. The company has a vast product lineup under the GP PRO umbrella, including well-known brands such as enMotion®, Compact®, Angel Soft® Professional Series, Brawny®, and Dixie®. Their products cater to a wide range of sectors including healthcare, education, retail, and foodservice, making them a vital player in the market for restroom, foodservice, and break room needs.
Medina’s leadership philosophy focuses on building high-performing teams that not only meet but exceed customer expectations. His vision is to ensure that GP PRO continues to be recognized for its quality and innovative approach, reinforcing the brand's reputation in a competitive landscape.
As the commercial landscape evolves, Georgia-Pacific is keen on creating a lasting impact with its products and services, encouraging sustainable practices while maintaining a competitive edge. By placing Nate Medina at the helm of sales management for GP PRO, the organization is poised to take significant strides towards achieving its ambitious growth targets.
Nate Medina will oversee the company’s field sales, national accounts, and distribution teams, bridging multiple facets of the business to ensure a collective effort towards achieving corporate objectives. In announcing this appointment, Chris Warburton, the Chief Customer Officer of the Consumer Products Group, expressed confidence in Medina’s ability to leverage his extensive experience within the GP PRO customer organization. Warburton highlighted how Medina’s previous leadership roles have equipped him to understand and address customer needs effectively. Medina’s career at Georgia-Pacific is marked by various leadership positions across the Consumer Products group, where he demonstrated a knack for managing large sales teams and implementing strategic initiatives that drive sustainable growth. His most recent role as Vice President and General Manager of Retail Tissue, Towel, and Napkin saw him enhance the customer brands’ performance in an increasingly competitive market.
The new Senior VP's appointment underscores Georgia-Pacific's commitment to innovation and customer-focused solutions. Medina's objectives will involve accelerating growth by enhancing collaboration among customers, suppliers, and internal departments, all while securing long-term value for GP PRO and its stakeholders.
Georgia-Pacific operates around 150 facilities and employs approximately 30,000 people directly, impacting nearly 89,000 additional jobs in related sectors. The company has a vast product lineup under the GP PRO umbrella, including well-known brands such as enMotion®, Compact®, Angel Soft® Professional Series, Brawny®, and Dixie®. Their products cater to a wide range of sectors including healthcare, education, retail, and foodservice, making them a vital player in the market for restroom, foodservice, and break room needs.
Medina’s leadership philosophy focuses on building high-performing teams that not only meet but exceed customer expectations. His vision is to ensure that GP PRO continues to be recognized for its quality and innovative approach, reinforcing the brand's reputation in a competitive landscape.
As the commercial landscape evolves, Georgia-Pacific is keen on creating a lasting impact with its products and services, encouraging sustainable practices while maintaining a competitive edge. By placing Nate Medina at the helm of sales management for GP PRO, the organization is poised to take significant strides towards achieving its ambitious growth targets.
Topics Consumer Products & Retail）
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