America's Egg Farmers Express Gratitude to Customers Amid Challenges

America's Egg Farmers Express Gratitude to Customers

On April 10, 2025, the American Egg Board made a heartfelt announcement to egg enthusiasts across America. They chose a full-page advertisement in The Wall Street Journal to share their message of gratitude towards consumers and businesses alike. In a time marked by significant challenges, they recognized the distress caused by empty supermarket shelves and the increase in egg prices, acknowledging the impact on both families and food service providers.

Emily Metz, the President and CEO of the American Egg Board, stated, "This has been an incredibly challenging time for the egg industry. Our egg farmers are in the fight of their lives." She emphasized the frustrations that come from observing empty shelves and soaring prices, which have become the norm for many families during recent months. The timing, especially as families gather for spring celebrations like Easter and Passover, has made these difficulties all the more poignant. Eggs often represent an essential element in various family traditions during these celebrations.

The egg industry has been facing an uphill battle against the highly pathogenic avian influenza (HPAI), commonly known as bird flu. To combat this disease, the industry is working closely with animal health experts, veterinarians, and government leaders at both state and federal levels. The ongoing outbreak has devastated the nation's egg production, resulting in the loss of over 130 million egg-laying hens since it began. Metz reported that this year alone saw the loss of over 31 million hens, demonstrating the severity of the crisis.

To address the pressing issues regarding supply and pricing, the USDA has introduced a comprehensive five-part strategy focusing on vaccination research, temporary egg imports, enhanced biosecurity, disaster relief measures, and regulatory changes. Metz described the Administration's plan as a critical roadmap toward restoring the egg industry. "While there is no quick fix to recover from an outbreak that is now in its fourth year, focusing on these innovative strategies is a critical step forward in addressing this unprecedented systemic disruption in our egg-production system," she explained.

Egg farmers are dedicated to recovering the egg supply and returning eggs to grocery shelves more affordably. Metz expressed deep appreciation for the outpouring of concern from consumers, noting, "We could not be more grateful for the outpouring of concern from everyone who loves eggs—from grocery shoppers to our valued business partners."

As the American Egg Board continues its efforts, they are also committed to keeping the public informed. For those interested in learning more about HPAI and the industry's response, additional information can be found at the American Egg Board's website, IncredibleEgg.org.

The mission of the American Egg Board is centered around supporting egg farmers and increasing demand for eggs and egg products through various avenues such as research, education, and promotion. Nestled in Chicago, Illinois, the AEB plays a pivotal role in advocating for the egg industry and ensuring its sustainability.

In closing, Metz conveyed a message of hope and appreciation to consumers as she asked for patience while the egg farmers navigate through these turbulent times, reinforcing the unity between egg producers and the community they serve.