#Japan #Tokyo #MALUS #GIGI #Fukuda Toshiko

MALUS Official Online Store Launch

MALUS, a brand that celebrates the modern woman with a touch of nostalgia, is thrilled to announce the launch of its official online store on December 6, 2025. This exciting step allows fans and newcomers alike to experience the unique world of MALUS from the comfort of their own homes. The online store will feature not only the brand's signature items but also a fresh new collection that promises to captivate.

Founded by Fukuda Toshiko, who also directs the renowned jewelry brand GIGI, MALUS aims to encapsulate the spirit of revered fashion icon Diana Vreeland. With a rich homage to nostalgic elements, the new collection will showcase a blend of timeless elegance and contemporary playfulness through jewelry and accessories.

New Collection Highlights

The latest offerings include jewelry pieces crafted from SV925 silver adorned with diamonds and white quartz, alongside whimsical accessories such as barrettes and keychains. Each of these pieces navigates the line between classic style and modern whimsy, capturing the essence of beloved design motifs that transcend time. The collection is not just about adornment; it’s an invitation to add a touch of thrill and freedom to everyday life, catering to every woman seeking to express her uniqueness.

The MALUS Philosophy

MALUS stands as a playful closet brand, reflecting the modern woman’s aesthetics through a lens of nostalgia. The brand’s commitment to originality and wit serves as a bridge to a richer, more fulfilling life. As Vreeland famously stated, “There’s only one good life, and that’s the one you make for yourself.” This philosophy echoes the aspirations of today's women, as they navigate through a new era of fashion and lifestyle choices.

A Unique Director's Vision

Fukuda Toshiko has cultivated her passion through years of designing and creation. After studying spatial design, she launched GIGI in 2013, followed by MALUS in 2024. Her creations are intended to blend seamlessly with any fashion style, embodying timelessness and versatility.

Shopping Experience at MALUS

The official online store opens the door to a personalized shopping experience, previously exclusive to select shops. Whether you’re looking for the perfect nostalgic piece or a modern accessory, you can now easily explore the collection online at malus-jp.com. It’s an open invitation to enjoy shopping that captures the essence of freedom and self-expression.

Jewelry Collection Overview

The MALUS jewelry line boasts unisex designs featuring 925 silver combined with sparkling diamonds and white quartz. Iconic symbols—like smiles, stars, and ancient Roman coins—are reinterpreted with modern flair. These designs echo strength mixed with softness, each embedding a touch of vintage appeal balanced with playful elements.

• - Rings range from 41,800 to 63,800 yen; earrings from 59,400 to 66,000 yen.

Lifestyle Goods

The collection also features lifestyle goods, including:

• - Barrettes (small: 2,640 yen; large: 3,520 yen), crafted from eco-friendly domestic acetate, offering warmth and individuality in every piece.
• - Amulet Key Chains (3,740 yen), echoing motifs of protection and featuring playful designs like the ancient “Khamsa” and various charming animals, made with the same commitment to sustainable materials.

Connect with MALUS

To stay updated or to shop, visit MALUS's official online store or follow them on Instagram @malus__official. Address: GIGI Omotesando, Shibuya, Tokyo.

In embracing the art of emotive design and recontextualizing vintage aesthetics, MALUS invites every modern woman to discover a closet that not only resonates with her style but also enriches her life with joy and freedom.