Performance Brokerage Services Facilitates Minard's Leisure World Transition to Traveland RV

Minard's Leisure World Acquired by Traveland RV

In a noteworthy development within Saskatchewan's recreational vehicle (RV) industry, Performance Brokerage Services has successfully facilitated the sale of Minard's Leisure World, the province's premier RV dealership, to Traveland RV. Founded in 2004 by Susan and Gene Minard, Minard's Leisure World has established itself as a leading brand in the RV market, known for its exceptional customer service and strong community presence. Recognized as one of the Top 50 Dealers by RV Business and a recipient of the ABEX Award for Business of the Year from the Saskatchewan Chamber of Commerce, Minard's has cultivated a loyal customer base over its impressive 21-year history.

The decision to sell the dealership comes as the Minards prepare for retirement, and they leave behind a well-respected business that will now be integrated into Traveland RV's expanding network. Susan Minard expressed her satisfaction with the acquisition process, noting, "From the beginning, it was clear that our two companies were an excellent fit, sharing the same values in both staff and customer service."

Bruce Marcia of Performance Brokerage Services played a crucial role in this transition, demonstrating professionalism and expertise throughout the acquisition process. His constant availability and thorough understanding of the dealership's needs provided confidence to both sellers and buyers alike. With their interests aligned, Traveland RV worked with remarkable speed and precision to ensure a smooth transition.

Traveland RV, which has been a family-owned establishment since 1977, is recognized as one of the largest RV dealer groups in Canada. The company prides itself on representing leading RV brands and holds the title of the #1 Airstream dealer in Canada. With nine locations across Alberta, British Columbia, and Saskatchewan, Traveland RV is strategically positioned for growth in the western Canadian market. Chris Clarke, the Managing Director at Traveland RV, shared his enthusiasm for the acquisition, stating, "Susan and Gene have built a solid and highly reputable business which was quite evident when we had the opportunity to work with them previously at off-site events. Our cultures, work ethics, and focus on customer service are closely aligned."

This synergy between the two companies made the acquisition process efficient and effective, and the collaborative effort was instrumental in achieving the successful sale within a tight timeline.

As part of the transition, Minard's Leisure World will rebrand as 'Traveland's Minard's RV,' ensuring continuity in service at their existing locations in Weyburn and Watrous, Saskatchewan. This strategic move is aimed at maintaining the high standards of customer service that have defined Minard's over the years.

In the last five years, Performance Brokerage Services has been at the forefront of dealership transactions, advising on nearly 400 dealership sales, solidifying its status as the leading brokerage firm in North America. With over 30 years of experience, the firm is noted for its ethical approach, achieving a remarkable 90% closing rate.

In conclusion, the sale of Minard's Leisure World to Traveland RV represents a significant milestone in Saskatchewan's RV sector, reflecting the commitment to quality service and customer satisfaction that both companies embody. As the industry evolves, the legacy of the Minards will be carried forward by Traveland RV, ensuring that customers continue to receive the exceptional service they have come to expect.

For more information about Performance Brokerage Services, visit their website.