Daiki Axis Sponsors 63rd Ehime Marathon with Unique Noodle Offerings and Event Highlights

Daiki Axis to Support the 63rd Ehime Marathon with Unique Offerings

Daiki Axis Corporation, headquartered in Matsuyama, Ehime Prefecture, has announced its sponsorship of the 63rd Ehime Marathon, set to take place on Sunday, February 1, 2026. This exciting event will take place at Shiroyama Park, where the company will set up a hospitality booth featuring its 'A Travel Employee Cafeteria' program. Attendees can enjoy unique hot noodles and honey lemon water while also capturing memorable moments at a photo spot.

A Unique Hospitality Booth: 'Travel Employee Cafeteria'

At the main venue of Shiroyama Park located at Horinouchi, Matsuyama, Daiki Axis will showcase the 'Travel Employee Cafeteria'. This initiative is a collaboration with its group company, Cap Inc., which runs an employee cafeteria at Daiki Axis's headquarters. Here, visitors can savor the original hot noodles and honey lemon water. To spice up the occasion, popular wrestler Decabo Man from Ehime Pro Wrestling will make a special guest appearance to energize the marathon experience.

Guest Appearance by Decabo Man

In alignment with Daiki Axis’s commitment to promoting a carbon-neutral society, Decabo Man will join the event, advocating for environmental awareness. As a hero wrestler dedicated to ecological causes, he engages in community events to heighten public consciousness about environmental issues. The collaboration fits seamlessly with Daiki Axis's initiatives in renewable energy and environmental projects. Through interactions with fans, Decabo Man aims to spark curiosity about carbon neutrality while bringing joy to the attendees.

- Profile of Decabo Man

- Debut: June 30, 2024
- Birthday: June 5 (World Environment Day)
- Signature Moves: Decabo Brain Buster (reduces opponent’s stamina by 46% in one hit), Decabo Score Eye (visibility into opponent's carbon footprint)
- Catchphrase: “Decabo”
- Occupation: A passionate advocate for bicycle and carbon neutrality initiatives at the Ehime Prefectural Zero Carbon Section.

Enjoying Original Noodles After Crossing the Finish Line

After sprinting through the scenic routes of Iyo, marathon runners will have the unique opportunity to enjoy nyumen (warm somen noodles). In collaboration with Goshiki Somen Co., Ltd., famous for its colorful `Goshiki` noodles from Ehime, participants can indulge in the authentic taste of the region enhanced with toppings like jako tempura and kamaboko. From 12:30 pm on February 1, a total of 1,000 servings will be available (subject to availability).

About Goshiki Somen

Founded in 1635 during the Kan’ei era in Matsuyama, Goshiki Somen has a rich history of noodle production spanning over 380 years. The concept of coloring the noodles was inspired by an anecdote involving the daughter of the eighth-generation owner during a shrine visit, leading to the creation of five-colored noodle varieties that garnered praise from the shogunate and imperial court. The recipe has adapted through the ages while maintaining an unwavering dedication to natural ingredients.

Refreshing Honey Lemon Water

As a company deeply rooted in the local culture, Daiki Axis proudly supports local products. For the event, they will offer warm honey lemon water made from blue lemons sourced from Iwaki Island in Ehime Prefecture. This refreshing beverage will be available on January 31 during registration and throughout the marathon on February 1. Due to limited quantities, availability may vary at that time.

Social Media Photo Spot

Attendees on January 31 and February 1 can also enjoy a social media-themed photo spot complete with face-hole panels. It’s an excellent opportunity for runners to commemorate their participation by capturing photos before and after the race.

‘Suttemo Muidemo’ Baggage Claim Bags

As part of the event, Daiki Axis will distribute baggage claim bags to some runners featuring the phrase ‘Suttemo Muidemo’, a local expression from the Tanbara region of Ehime meaning ‘by all means’. This phrase, commonly used by the company’s founder, encapsulates the spirit of perseverance and determination. It also reflects the company’s mission statement that encourages overcoming challenges without giving up.

About the 63rd Ehime Marathon

The Ehime Marathon (nicknamed: Yuttari Orange Road) is a well-regarded community marathon attracting approximately 10,000 participants both locally and internationally, with a legacy dating back to its inaugural event in 1963. Supported by enthusiastic locals and volunteers, the event exemplifies the spirit of community and athleticism.

Daiki Axis upholds its corporate mission of protecting the environment and transforming the future. Since its inception in Matsuyama in 1958, the company has dedicated itself to supporting sports teams and local events. The sponsorship of the 63rd Ehime Marathon signifies their commitment to further enhancing sports promotion and community development within the region.

- Marathon Details: Ehime Marathon Official Website

- Date: February 1, 2026 (10:00 AM Start, Rain or Shine)
- Event Type: Marathon (42.195 km), Capacity: 10,000
- Course: Starting from Ehime Prefectural Office, includes a turn point and finishes at Shiroyama Park.