Introduction to Ka Pōʻai Aloha
In a move that harmonizes with Hawaii’s commitment to regenerative tourism, the ocean memorial service, 'Ka Pōʻai Aloha' (Aloha Circle), is set to launch officially in December 2025. Operated by SPICE SERVE, which already runs the 'Ocean Commemorative Funeral® Sea Ceremony' across 48 regions nationwide, this unique offering combines traditional Hawaiian culture with sustainable tourism practices.
As interest grows, five ceremonies have already been confirmed for 2026, generating considerable anticipation both domestically and internationally.
The Vision Behind Regenerative Tourism
Hawaii is currently embracing regenerative tourism, which extends beyond mere environmental conservation to create a positive impact on local culture and nature through tourism. The slogan 'Malama Hawaii' emphasizes a deep understanding of the land's spirit and traditions.
SPICE SERVE believes that the essence of scattering ashes aligns perfectly with the spirit of 'Malama'—the spirit of compassion. They envision a transformative opportunity that transcends the simple act of scattering ashes, aiming to preserve Hawaiian culture while offering healing to bereaved families (HuaKai Ho'ola).
Three Unique Experiences of Regeneration
1. Revitalizing Traditional Culture: Authentic Ceremony with Kahuna
The service includes an authentic ceremony led by a Kahuna, a traditional Hawaiian priest. The prayers (oli) and chants (mele) will express respect to the land’s deities, allowing attending families to become part of Hawaiian spiritual culture. This experience transcends typical tourism activities, offering a deep respect for, and continuation of, cultural practices.
2. Emotional Healing: Hula and Ukulele that Weave Healing Moments
In a heartfelt effort to transform 'sad farewells' into 'grateful new beginnings', the ceremony will feature heartfelt hula dances and live ukulele performances. This immersive experience in Hawaii’s breathtaking nature will help families navigate through profound loss, providing a retreat for emotional healing (right to re-energize).
3. Rebuilding Bonds: Hawaii’s Ocean as a Family Sacred Site
The exact coordinates of the scattering will be documented, resulting in an official certificate. Transitioning Hawaii’s ocean from just another travel destination to a sacred site enables families to create lasting bonds that can be passed down through generations.
Plan Details
- - Plan Name: Hawaii Premium Scattering Plan [Ka Pōʻai Aloha]
- - Price: Starting at 808,000 JPY (tax included)
- - Included Services:
- Traditional Hawaiian ceremony conducted by Kahuna
- Hula and live ukulele performances
- Full support by Japanese concierge (including remains transportation)
- Sunset canapés and champagne toast on board
- Photo and video documentation (memorial movie production)
SPICE SERVE's Commitment to Ocean Memorials
According to Tomita from SPICE SERVE, “We aspire to transform ocean memorials from simple farewell ceremonies into commemorative experiences for families. This is a significant moment for families to connect with Hawaii’s rich natural and cultural heritage and take a new step forward.”
The company has evolved since starting in 2010 with a luxury cruising business aimed at creating unforgettable memories. In 2019, they launched the ocean memorial service, fueled by requests for ocean scattering ceremonies, particularly in Hawaiian and international waters.
The desire for ocean scattering often stems from personal connections—places that hold deep memories and wishes of the deceased. By blending travel with a meaningful ritual, the service fulfills the longing to visit loved ones again, marking the special occasion of 'Resort Scattering™' in 2023.
Company Overview
Business Division: Ocean Commemorative Funeral® Sea Ceremony
Mission: Promoting enriching funerals connected to future generations
Vision: Making the ocean a place of joy for everyone
Company Name: SPICE SERVE Inc. (
Official Site)
Location: 3-18-21 Kaigan, Minato-ku, Tokyo, Japan
Established: April 2009
CEO: Kohei Yamada
Business Activities:
- - Management of Ocean Commemorative Funeral® Sea Ceremony (Link)
- - Bone pulverization service and memorial goods (Link)
- - Anniversary Cruise® and other services (Link)