#United States #Los Angeles #Atlas FC #Clásico Tapatío #El Mexicano Brand

El Mexicano Brand's Exciting Return to the Clásico Tapatío

El Mexicano Brand®, renowned for its authentic Mexican food products, has announced an exciting partnership with Atlas FC for this year’s Clásico Tapatío. The much-anticipated match will take place at BMO Stadium in Los Angeles, California, on March 29, 2026, during the March international break. This marks the brand’s second consecutive year sponsoring this fierce rivalry, showcasing the enduring passion for soccer among fans of both teams.

The Clásico Tapatío pits two of Guadalajara's most storied clubs, Atlas FC and Chivas de Guadalajara, against each other, and is widely recognized as one of the most thrilling encounters in Mexican soccer. Following the success of last year’s event at PayPal Park in San Jose, El Mexicano Brand is thrilled to bring the festive atmosphere to LA – a major hub for soccer lovers in the United States.

El Mexicano Brand’s involvement goes beyond mere sponsorship. The company aims to integrate their beloved products into the match experience, ensuring fans feel a deep connection with both the game and the larger Mexican culture. Exciting initiatives planned for the event include branding on Atlas FC's training jersey, sponsorship of various social responsibility initiatives, and engaging activities on game day such as product tastings and fan giveaways.

“Soccer is much more than just a sport for many in the Mexican community; it’s a vital part of our culture,” says Gustavo Márquez Jr., CEO of Marquez Brothers, which owns the El Mexicano Brand®. “The Clásico Tapatío represents a profound rivalry, and we’re proud to be part of this tradition again. Our goal is to create memorable experiences for soccer enthusiasts while sharing the rich flavors and traditions that El Mexicano represents.”

In preparation for the match, El Mexicano plans to enhance fans' experiences with a strong presence at BMO Stadium. This includes offering interactive activities, taste-testing opportunities, and engaging social media promotions in collaboration with Atlas FC’s official channels. Fans are encouraged to secure their tickets early, as the excitement surrounding this match is sure to draw thousands of passionate supporters eager to witness this legendary clash.

Tickets for the Clásico Tapatío are available for purchase through Ticketmaster and Ticketon. Don’t miss the thrills, the camaraderie, and the incredible Mexican tradition that this iconic matchup represents.

For over 40 years, El Mexicano Brand has been committed to providing high-quality authentic Mexican products – from cheeses and creams to meats and jalapeños. As they continue to celebrate Mexican culture through food and soccer, the brand is a proud contributor to the rich tapestry of community identity and unity through the beautiful game.

Follow El Mexicano Brand on social media platforms such as Instagram (@ElMexicanoBrand) and Facebook for more updates regarding the Clásico Tapatío and other events. Join us in creating unforgettable memories that resonate well beyond the soccer pitch!