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La Crema and Phoenix Mercury Collaboration: Elevating the WNBA Experience

In an exciting development for sports fans and wine enthusiasts alike, La Crema, the acclaimed American winery known for its exceptional Pinot Noir and Chardonnay, has officially teamed up with the Phoenix Mercury ahead of the 2025 WNBA season. This ground-breaking partnership is set to bring a unique flavor to the basketball experience, reinforcing La Crema's dedication to supporting women's sports and enhancing fan engagements.

As the newly appointed official wine partner of the Phoenix Mercury, La Crema will make its exquisite wines available to fans at the PHX Arena during the games. This collaboration emerges as a pivotal part of La Crema’s mission to enrich the experience of fans and foster a sense of community among supporters of women’s athletics. "La Crema is proud to align with the Phoenix Mercury in a partnership that celebrates excellence, community, and the advancement of women in sports," stated Hailey Jackson Hartford Murray, Co-Proprietor of La Crema. "We look forward to enhancing the fan experience and raising a glass to the powerful moments that define this incredible league."

The partnership will officially kick off when the WNBA season begins in May 2025, with La Crema wines available at in-arena concessions, giving attendees the chance to enjoy a taste of quality winemaking while cheering for their favorite team. The initiative will surely elevate the game day atmosphere for sports fans who appreciate a delightful glass of wine with their sports experience.

In addition to the wine sales at games, both La Crema and the Phoenix Mercury will host an exciting event – the "Sip Soar" sweepstakes. This unique opportunity in June invites Mercury fans to win a VIP wine country retreat in Northern California, further intertwining the worlds of basketball and fine winemaking. Fans participating in the sweepstakes can look forward to experiencing the beauty and flavors of wine country, creating lasting memories and deepening the connection with the franchise and its new partner.

Dan Costello, Executive Vice President and Chief Revenue Officer for both the Phoenix Mercury and Phoenix Suns, expressed enthusiasm about the collaboration, noting, "The Mercury and La Crema share a history of excellence, and we're excited to bring La Crema's renowned wines to PHX Arena as part of our continued commitment to elevating the fan experience."

This partnership also marks another strategic alliance for La Crema, which recently announced its collaboration with the Indiana Fever, continuing to expand its footprint within the WNBA. La Crema's involvement with the WNBA is notable, as it was the first-ever winery to partner with the league, a milestone announced in April 2024.

For those unfamiliar with La Crema, the winery has a storied history since its founding in 1979. Originating under the name La Crema Viñera, meaning