Avalaunch Media Partners with Amplēo to Innovate Marketing Solutions for Small Businesses

In a significant development within the marketing landscape, Amplēo, a pioneer in fractional finance, marketing, and HR services, has successfully acquired Avalaunch Media. This nationally recognized marketing agency, known for its expertise in search engine optimization (SEO), traditional and paid media, content creation, and brand storytelling, represents a crucial addition to Amplēo's strategic operations. This merger marks an important trajectory for both companies, aiming to establish a more robust marketing framework for small and scaling businesses across the United States.

Amplēo’s acquisition of Avalaunch Media—announced on September 10, 2025—highlights the company’s ongoing commitment to delivering comprehensive marketing solutions. By integrating Avalaunch’s fractional Chief Marketing Officer (CMO) model, Amplēo aims to enhance its service portfolio, thereby reinforcing its mission to provide embedded marketing teams tailored for the unique challenges faced by smaller enterprises.

Addressing Small Business Challenges With Expertise

Joe Grover, the Chief Growth Officer at Amplēo, articulates the pressing issue many small businesses experience: the lack of adequate marketing talents to facilitate growth. Notably, it is reported that over 80% of small enterprises face challenges leading to their failure, which Amplēo seeks to address through this acquisition. Their primary goal is clear: by offering specialized leadership and execution support, they aspire to empower entrepreneurs, founders, and operators striving for success.

For over two decades, Avalaunch Media has built a reputation as a fractional agency, adeptly assisting numerous clients across B2B, B2C, and direct-to-consumer markets. The agency's recent efforts to expand its leadership with seasoned CMOs have only solidified its transformative influence on marketing campaigns. The merger complements Amplēo’s existing structure, fostering a potent alignment that ultimately promises better results and faster execution—a crucial advantage for small and medium businesses (SMBs) at every stage of growth.

A New Era of Collaborative Marketing Solutions

David Mink, the co-founder and CEO of Avalaunch Media, emphasizes the synergy created through this merger. With Avalaunch’s core principles rooted in executing marketing strategies and Amplēo’s journey from fractional CMO expertise to a comprehensive suite of services, the collaboration seeks to pioneer a marketing platform equipped to help small companies prosper sustainably. By melding Avalaunch Media's operational strategies with Amplēo’s financial and HR capabilities, the companies are set to redefine standards for SMB growth.

Furthermore, as part of the acquisition process, Mink will continue to lead Avalaunch Media but will also assume the position of the president of Amplēo Marketing. This strategic move promises continuity for Avalaunch’s founding team, ensuring they maintain their integral roles in a newly unified operation.

Lincoln Howell, CEO of Amplēo, expressed his enthusiasm about the continuity of Avalaunch's leadership, recognizing it as a pivotal factor in preserving their established culture while scaling marketing efforts. The merger presents clients with unmatched service and outcomes across various business sectors, ensuring a seamless transition for those under both brands.

Amplēo’s Embedded Leadership Model

Amplēo’s embedded model has garnered recognition for its ability to incorporate fractional leadership directly into client teams, covering critical functions, including marketing, finance, and HR. Through the addition of Avalaunch Media, the promise of removing barriers between emerging companies and needed expertise becomes a tangible reality. This fusion supports a smarter, faster pathway to scalability, empowered by the confidence derived from deep-seated industry experience.

In summation, the unification of Amplēo and Avalaunch Media is not merely an acquisition but rather a collaborative approach to fostering growth and innovation in the small business sector. As companies continue to navigate the complexities of today’s competitive landscape, this partnership could serve as a vital catalyst, enabling them to harness the requisite strategic, operational, and marketing capabilities necessary for survival and success.

For additional information on how Amplēo and Avalaunch can assist your company in achieving its marketing and operational goals, visit ampleo.com and avlaunchmedia.com.