Everyday Tama no Kuni Introduces 'Everyday Super': A New Shopping Experience

Everyday Tama no Kuni Unveils an Innovative New Corner: 'Everyday Super'

On December 25, 2025, Every Day Tama no Kuni, operated by Toyo Corporation based in Okegawa City, Saitama, is set to unveil a groundbreaking new section named 'Everyday Super' within its crane game theme park. This newly designed area will feature an extensive selection of over 180 types of food prizes across 105 crane game machines with 210 booths, marking it as one of the largest food-dedicated crane game zones in the history of Every Day. The initiative aims to provide a fresh experience where fun meets necessity, allowing customers to enjoy their time while acquiring everyday essentials.

A Shift from Character Prizes to Practical Necessities

In recent years, the trend of crane game prizes has notably shifted from character-themed products to practical items such as food and daily necessities. This change is driven by a growing sentiment of thriftiness alongside rising prices. Players desire to support their household budgets while enjoying a gaming experience, reflecting a shift in user preferences.

At 'Everyday Super,' numerous machines are available for users to win multiple prizes at once, creating a sense of value that even surpasses traditional supermarket shopping. This new role of the game center aims to redefine how we think of entertainment.

A New Zone That Feels Like a Small Supermarket

The 'Everyday Super' is conceived as a dedicated area within a remodeled space of the store. By dividing 105 crane machines into 210 booths and showcasing around 180 types of food items, this section creates an ambiance similar to that of an “additional supermarket” right within the game center. Customers can experience a mini-retail environment while engaging with crane games, merging shopping with playtime.

Main Prize Categories to Explore

Sweets: A staple category familiar to crane game enthusiasts, offering popular products that appeal to both children and adults alike.
Mottainai Catcher: This unique section features food that is still edible but may be discarded. Many items with nearing or past expiration dates are available, making it easier for players to win while contributing to food waste reduction—definitely a hit among everyday shoppers.
Vegetables and Fruits: Authentic fruits and vegetables are offered as prizes, blending excitement with practicality in the gaming experience.
Curry: Featuring retort curry and pouch rice, this area also allows immediate consumption in the store’s relaxation zone, 'Tottekiya,' right after winning.
Cup Noodles and Packaged Noodles: A category popular for its convenience and long shelf-life, supporting varied consumer demographics.
Retort Foods: Essential food items that many households rely on, perfect for those unexpected situations in our busy lives.
Beverages: A diverse assortment of canned and bottled drinks ensures a satisfying experience, accessible and fulfilling for everyday consumption.

Other numerous prizes are available, enhancing the overall diversity of options for customers.

Shopping Cart Introduction: A True Supermarket Experience

To facilitate easy transport of won food items, shopping carts have been implemented. This design caters to users who want to win a larger volume of products and enhances the overall aesthetic appeal as well. Special areas have also been created for packing prizes into bags, smoothing the shopping experience.
Prizes can be temporarily held in the cart.
* Items can be packed together when exiting the store, ensuring safety during in-store navigation.

Transforming Game Centers: From Play to Daily Life Support

Toyo Corporation is committed to exploring a new form of entertainment that balances enjoyment with practicality through crane games. The newly established 'Everyday Super' symbolizes a progressive challenge in the evolution of game centers, positioning them as vital support systems for everyday living.

We invite everyone to experience this exciting evolution at the Everyday Tama no Kuni!

Company Overview

- Company Name: Toyo Corporation
- Head Office Address: 2-9-36 Nishi, Okegawa City, Saitama Prefecture, in the Mame Tora Shopping Park 2nd floor
- Telephone Number: 048-593-2525
- Corporate Site: https://www.ev-toyo.com/