#Streaming #SCOP #SCOPPER

Introduction

The marketing landscape is rapidly evolving, and a new player has entered the scene: SCOP. This innovative marketing solution, designed to amplify brand support by streamers, promises to reshape the engagement game. Specially designed to enhance fan marketing through active participation from streamers, SCOP was officially launched on November 7th, celebrating its arrival with a launch party attended by marketers from various industries, notable streamers, and supporters.

What is SCOP?

In an era where conventional metrics like follower count and view numbers no longer capture the true essence of brand engagement, SCOP emerges as a formidable solution. By intertwining fan marketing, influencer marketing, and advertising, SCOP aims to transform the enthusiasm of audiences into tangible brand power.

At the heart of SCOP’s approach is the engagement from streamers. These content creators actively support brands during live streams and share their passion with viewers, fostering an environment of empathy and connection. As a result, companies utilizing SCOP have reported impressive metrics, including a staggering 3.6 times increase in brand searches following ad placements. Moreover, SCOP has grown into the sixth-largest streamer management agency in Japan based on disposable time consumption, reflecting its burgeoning influence in the streaming community.

Timeline of SCOP

• - 2017: Concept development begins.
• - April 2024: Testing phase initiated.
• - August 2025: Beta version released.
• - October 2025: Ranked Sixth among domestic live streaming agencies.
• - November 2025: Official version launches.

A notable statistic provided by Giken Access indicates that SCOP, as a single agency focused on gaming live streaming, ranked highly in the viewing time metrics among domestic entities.

Understanding SCOPPER

The term “SCOPPER” refers to professional streamers who resonate with SCOP’s vision and have successfully navigated a rigorous selection process. As of October 2025, 234 SCOPPERS are actively involved, contributing their expertise to create authentic, interactive live-streaming experiences that facilitate real-time audience engagement.

Key Features of SCOP

1. Active Activation and Natural Spread: Unlike traditional casting methods dictated by budget and scale, SCOPPERs genuinely connect with the products they endorse, motivating them to engage in authentic promotional activities. This method yields high-energy communication and a natural propagation of brand awareness.

2. Quantifiable Performance Measurement: SCOP provides simple tracking of campaign outcomes through clickable URLs in the comment sections and advertising banners during live streams, making daily performance checks straightforward for advertisers. The platform also offers detailed reports post-campaign, focusing on engagement attributes.

3. Rich Interaction Features: Advertisers can interact with streamers by sending