#Japan #Tokyo #Entrance Exam #Sunny Letus #Shoju Baton

Introducing 'Shoju Baton'

On November 12, 2025, Sunny Letus Inc., headquartered in Minato, Tokyo and led by CEO Juri Yamamoto, will launch a community service called 'Shoju Baton'. This initiative aims to support parents who are preparing for their children's first entrance exam into elementary school.

Current Trends in School Admissions

Despite the declining birth rate, the number of applicants for private and national elementary schools, as well as international schools, continues to rise, especially in the metropolitan areas. In 2025, some prestigious private schools in the Tokyo metropolitan area are expected to have applicant-to-admission ratios exceeding 10 to 1. This trend reflects a shift in perspectives among dual-income households and those with diverse working arrangements, making elementary school entrance exams a viable option.

However, many families feel lost in this complex process. Common expressions of concern include confusion about where to start, a lack of trustworthy information, and the absence of someone to consult about their worries, leading to anxiety during the preparation stage.

The Concept Behind 'Shoju Baton'

In response to these challenges, Sunny Letus has introduced 'Shoju Baton' with the philosophy of making the exam experience more equitable and transparent. The goal is to create a platform where parents can share genuine experiences with one another, passing on the 'baton' of knowledge to the next generation of families.

Service Overview

'Shoju Baton' is an online community where parents who have gone through the exam process can share their firsthand experiences with other parents. Centralized around an official LINE account, participants can exchange reliable primary information about school choices, preparation methods, and more.

• - Launch Date: November 15, 2025
• - Format: Online community through LINE, free registration required.

Our Vision

We aspire to make the entrance exam experience fairer and more open. We aim to address several key challenges:

1. Information Scarcity: Valuable information often remains unshared in the closed ecosystem of entrance exams.
2. Experience Validation: Parents want assurance in their strategies and can benefit from others facing similar circumstances.
3. Safe Consultation Spaces: Parents need a space to discuss their concerns about education without pressure, especially issues that are hard to bring up in tutoring settings or on social media.

Key Features of 'Shoju Baton'

• - Community and Experience Sharing: Contributors who have succeeded in gaining admission to prestigious elementary schools share insights about school preferences, interview preparations, and home study methods based on their experiences.
• - Comfortable Discussion Environment: A supportive venue for parents to talk about familial or psychological challenges that may feel uncomfortable elsewhere.
• - Collaborative Knowledge and Material Access: Resources like worksheets and observational strategies will be made available to assist families in their preparations.
• - The 'Batons' Mechanism: Cycling knowledge from experienced families to those currently facing the challenges of entrance exams, fostering a supportive environment.

Message from Our CEO

Juri Yamamoto, the CEO of Sunny Letus, reflects on her own journey with her daughter’s international school entrance exam: "I remember feeling lost about where to find the right information, and I realized many parents share this anxiety. 'Shoju Baton' is designed to transform the entrance exam from a solitary battle into a collective support process. The experiences of current parents can become a beacon of hope for future families and illuminate the paths of our children."

Future Outlook

Starting in 2026, 'Shoju Baton' plans to expand its online community and intends to open a specialized experiential study school for elementary school entrance preparations. By partnering with educational brands and parenting media, we aim to create a comprehensive support model that intertwines families, society, and education.

Sunny Letus Inc. is committed to the theme of 'Connecting Families, Children, and Learning', and is dedicated to building frameworks that nurture the futures of children through various community services, including 'Shoju Baton'.

For media inquiries, please contact:
Sunny Letus Inc.
Email: [email protected]
Website: Shoju Baton

Follow us on LINE: @Shoju Baton