Innovative Shoe Reuse Initiative Launched by Kagoshima's Ozaki Town

Innovative Shoe Reuse Initiative Launched by Ozaki Town

In a proactive approach to tackle waste and economic challenges, Ozaki Town in Kagoshima Prefecture has partnered with SlowFast, a Tokyo-based startup specializing in children’s shoe circulation, to roll out an ambitious shoe reuse project. This initiative aligns with the Environmental Ministry's policies to promote reuse in response to rising living costs, demonstrating a strong commitment to sustainability and community welfare.

Overview of the Reuse Project

Beginning August 28, 2026, the town will install dedicated collection boxes named "Kutsu Nyan Box" in public facilities and existing waste stations throughout Ozaki. This initiative will enable residents and athletes to donate unwanted shoes, making a significant impact on local recycling efforts.

The project aims to redefine the concept of shoe waste management by reviving shoes that were traditionally deemed difficult to recycle due to their multi-material construction. By employing repair techniques, the program intends to create an inclusive and sustainable shoe circulation model—known as the "Ozaki Model"—that directly supports families facing economic hardships.

Key Features of the Kutsu Nyan Box Scheme

- Installation Start Date: August 28, 2026, with sequential installations thereafter.
- Collection Locations: Ozaki Town Hall, Ozaki Social Welfare Council, and other landmark sites.
- Shoes Accepted: General footwear, athletic spikes, children’s shoes, and elderly walking shoes that can be reused or repaired.

Participants who contribute to the collection will receive a special collaboration sticker featuring Matsubara and Kutsu Nyan.

Environmental and Social Impacts

This initiative aspires to achieve a 100% resource utilization rate for shoes, effectively eliminating landfill disposal by recycling approximately 500 kilograms (equivalent to 1,000 pairs) of shoes during its demonstration phase. Furthermore, items unsuitable for reuse will undergo upcycling to maximize waste reduction.

Families will also benefit significantly from the economic relief this initiative provides. High-quality athletic spikes exceeding 30,000 yen, frequently replaced children’s shoes, and essential footwear for the elderly will be circulated at lower costs, potentially saving each household up to 50,000 yen annually.

Ozaki Town’s Vision for Change

Ozaki Town is recognized for its commitment to recycling, having achieved the highest recycling rates in Japan through collaborative separation of 26 waste categories. Despite these efforts, shoes remained a persistent issue due to their complex materials, representing a significant barrier to waste reduction.

This new program aims to shift the community's mindset from viewing waste separation as a mere obligation to embracing the benefits and joys of repair and reuse. By intertwining environmental responsibility with direct economic support, Ozaki Town aspires to establish a model of circular economy that can be showcased across the nation.

About SlowFast

Founded with the vision of re-evaluating waste disposal while enhancing prosperity for parents, children, and the planet, SlowFast focuses on creating a sustainable circulation model for children’s footwear. The company not only promotes reuse but also aims to solidify community partnerships to build effective collection hubs.