#Japan #Furumachi Pay #Value Design #Shimoichi Town #Shimoichi

Shimoichi Town Adopts 'Furumachi Pay'

In a significant move to enhance local donations, Shimoichi Town in Nara Prefecture has implemented the local payment-based furusato tax service known as 'Furumachi Pay'. This innovative platform, developed by Value Design, a subsidiary of PayCrowd Holdings, aims to facilitate easy contributions from visitors starting September 30, 2025.

About 'Furumachi Pay'

'Furumachi Pay' allows contributors to make donations while enjoying the attractions of Shimoichi Town. By scanning QR codes located in various establishments, donors receive digital coupons that can be utilized immediately at local businesses. This service is designed not only to promote financial support for the town but also to increase visitor engagement and repeat visits.

The concept of expanding return gifts from tangible items to experiential offerings has been a core principle for Value Design. The ability to utilize these digital coupons in restaurants, campsites, and various facilities makes the process seamless for contributors, encouraging local economic activity.

As Shimoichi Town officially rolls out its furusato taxes collection via 'Furumachi Pay', the initial phase will see a single participating restaurant, Tsuru Be Sushi Yasuke, joining the program. Moving forward, the town plans to broaden the number of participating businesses to create diverse donation settings for visitors.

Richard Suwa, Town Official's Insight

According to a representative from Shimoichi Town, the implementation of 'Furumachi Pay' is a strategic decision aimed at elevating the town's appeal. “This local donation initiative not only enables the immediate use of digital coupons as return gifts but also serves as a catalyst for future visits to experience our charming town,” the official shared.

Embracing Nature and Tradition

Nestled in the mountains and blessed with flowing streams, Shimoichi Town embodies a harmonious blend of nature and history. Renowned for its historical significance as a commercial hub, the town boasts traditional industries such as making bamboo chopsticks and using Yoshino timber. Its scenic landscapes, including the famed Hirohashi Plum Grove, attract visitors year-round, offering them a taste of the changing seasons.

The introduction of 'Furumachi Pay' underscores the commitment of Value Design and Shimoichi Town to foster local vitality through innovative donation methods. By promoting the unique cultural heritage and natural beauty that define Shimoichi, this initiative is expected to enhance community engagement and economic sustainability.

What Lies Ahead for 'Furumachi Pay'

As the program develops, Shimoichi Town is actively seeking partnerships with additional businesses to join the 'Furumachi Pay' network. The ultimate goal is to foster a vibrant ecosystem where both local merchants and the community benefit from increased interaction through digital donations.

In summary, 'Furumachi Pay' represents a fresh approach to the traditional furusato tax donation model, aligning with modern payment trends while promoting regional pride. From restaurants serving locally-sourced dishes to adventure parks showcasing the natural beauty, Shimoichi Town's commitment to engaging visitors is set to flourish. As this initiative takes off, expect to see a significant transformation in how local donations are perceived and conducted in this charming corner of Japan.